Jeffrey Sharlach (L) and Allison Mann (R) on stage during one of the seminars in São Paulo, Brazil.
JeffreyGroup held a series of events in Brazil and Argentina last week featuring Allison Mann, head researcher for the Mad Men TV series, and agency founder Jeffrey Sharlach. Marking the agency’s 25th anniversary working with multinational companies and brands in Latin America, the seminars, called “Mad Men to Artificial Intelligence,” took a look at how corporate communications have changed since the time when the show took place. Mann spoke about how each season she would prepare a reading list for the writers and cast to better understand the issues that affected the world of the show’s characters. She also talked about employees’ lives at agencies during the era noting, “Success in the business depended considerably on fitting into well-defined lifestyle choices and those who didn’t fit the prescribed mold were often ostracized.” Sharlach described the changes that communications have gone through on the way from the Mad Men universe to the “post-mass media environment.” He said that when JeffreyGroup started up in 1993, getting an article published in just two or three major newspaper in a market could provide a client with coverage of 90 percent of the target audience. About today’s world , he said that “when everyone is able to transmit information, being heard is a much greater challenge.”
Susan Davis International has won two Stevie American Business Awards for “In Sacrifice for Liberty and Peace: Centennial Commemoration of America’s entry into World War,” a project executed for the World War I Centennial Commission. SDI took home a Gold Stevie for Best Event and Bronze Stevie for Public Relations Campaign of the Year honoring their work on the campaign. To commemorate the 100-year anniversary of America’s entry into WWI, SDI created a multifaceted which included executing the commemoration ceremony and implementing national and international public relations campaign. Over 4,000 guests and general public attendees from 29 nations and 26 states accepted the World War I Centennial Commission’s invitation to the anniversary event. SDI’s media outreach resulted in 602 Commission and commemoration-related stories.
Germinder + Associates has named Guy Pidgeon, ex-chair of the American College of Veterinary Internal Medicine, its eighth #Germinder20 #PowerofPink Honoree. Launched in January 2018 as part of the celebration of Germinder’s 20th anniversary, #Germinder20 #ThePowerofPink is a women’s storytelling initiative that, in addition to highlighting agency founder Lee-Ann Germinder’s story of breast cancer survivorship, shines a spotlight on 20 leaders whose stories have touched and inspired her.