 Brad Burns |
Brad Burns, senior VP-corporate communications at AT&T Communications, has joined Salesforce as chief communications officer.
He'll lead PR, employee communications, reputation management, social media, messaging, content and executive visibility for the San Francisco-based customer relationship management platform company.
Burns, who began his career in Ogilvy PR's Washington office, headed communications for MCI Communications and served as senior VP-corporate communications at AOL co-founder Steve Case's Revolution LLC.
He reports to Marc Benioff, Salesforce chairman/co-founder.
Salesforce earned $127.5M on $10.5B in 2018 revenues.
Senior-most communications executives in the Fortune 500 earned between $50,000 and $100,000 more this year than they did two years ago, according to a recent survey of chief communications officers.
The pressure is on PR pros to make sure corporate messaging remains clear and cohesive. Business jargon is an obstacle to achieving this goal.
In today's volatile world of constant disruption, the ability to offer reliability and dependability is more valuable than ever.
