5W Public Relations has been named PR agency for search intelligence company Captify. 5W is positioning Captify as a fast-growing tech company that demonstrates the unique insights search can provide. Captify’s semantic technology understands the search behaviors of over 2.2 billion consumers across the globe, powering insights and media for some of the world’s biggest brands. 5W is also showcasing Captify’s expansion in North America, and is publicizing key hires, such as the appointment of CNBC founder Tom Rogers as the company’s chairman and Rob Berzinskas as vp of U.S. Sales. 5W has also secured media coverage in The Drum, MarTech Series, MarTech Advisor and Marketing Industry News
Zapwater Communications has been retained by Mount Cinnamon Resort & Beach Club in Grenada. Zapwater’s scope of work will include media relations, influencer engagement and strategic partnerships. Located on Grenada’s Grand Anse Beach, the resort has 28 villas and suites, each with its own veranda. In addition to Mount Cinnamon Resort & Beach Club, Zapwater’s international hotel and resort client list currently includes Coco Prive Private Island (Maldives), Glenapp Castle (Scotland), La Sultana Signature Hotels (Morocco) and Casa Kimberly (Puerto Vallarta).
Child’s Play Communications has brought on UK-based Curiscope, which uses Augmented Reality to transform the way children learn about science. Child’s Play will be responsible for managing media relations to launch and support the brand in the U.S. Curiscope’s inaugural product, the Virtuali-tee, is an Augmented Reality t-shirt that allows children to learn about the human body. Child’s Play is also the creator of the Kids & Family Tech Expo, the only media event exclusively for tech products designed for children and parents, and recently launched Seriously STEM, a first-of-its-kind awards program for toys promoting learning in Science, Technology, Engineering and Math.