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KemperLesnik has formed a partnership with artificial intelligence company GumGum Sports to provide media valuation of the Maui Jim Maui Invitational, a college basketball tournament that takes place Nov. 19-21 in Lahaina, Hawaii. KemperLesnik has operated the tournament since 1990. GumGum Sports will apply its computer-vision capabilities to measure media value for the tournament’s sponsors across multiple platforms, including linear television, streaming and social media. “The company’s innovative methodology will help us further tell the story of the tournament,” said KemperLesnik executive vp Tom Valdiserri. “With a deep basketball background, our collaboration with GumGum Sports is a very natural one, and we look forward to the great insights.”
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Eric Dezenhall, CEO at public affairs and crisis management firm Dezenhall Resources, is the co-author of a new nonfiction book about the friendship between a CIA officer and a KGB agent. Written with Gus Russo, “Best of Enemies: The Last Great Spy Story of the Cold War” tells the story of CIA agent Jack Platt and KGB officer Gennady Vasilenko, and the many twists and turns their friendship took after Platt participated in an attempt to “turn” Vasilenko. Kirkus Reviews calls the book “an unusual, entertaining story of steadfast friendship amid governmental treachery.” In addition to “Best of Enemies,” which is being released by Twelve Books on Oct. 2, Dezenhall is also the author of “Glass Jaw: A Manifesto for Defending Fragile Reputations in an Age of Instant Scandal” and several novels.
 Tracy Tilson |
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Photo: Liz McNeill Jenkins |
Boca Raton, FL-based Tilson PR has opened a satellite office in a unique location. The agency’s new Northeast outpost will be a 130-year-old, one-room schoolhouse in Hebron, NH. Tilson president and founder Tracy Tilson grew up in Wentworth, NH. The East Hebron Schoolhouse, which served Hebron students from 1888 to 1942, still has much of its original schoolhouse furniture, floorboards, wooden desks, slate chalkboard and outhouse. The agency celebrated the opening of new office on Aug. 11, with a presentation by historian Steve Taylor. Tilson PR has been operating in Boca Raton for close to 30 years ago and serves such clients as Ethan Allen, Dunkin’ Donuts and the American Red Cross.
4media group completes its acquisition of Family Features Editorial Syndicate... Illumination PR, which represents lifestyle brands, influencers and celebrities, launches DR Media Group... EAG Advertising and Marketing acquires pay-for-performance firm INK inc. Public Relations. 
LLYC launches Signs of Pride, a campaign that revives the original protest banners of the first Pride marches... The Abu Dhabi Chamber of Commerce and Industry forms the Public Relations and Digital Marketing Working Group... Circle of One Marketing, a Miami-based, minority-owned marketing agency, is named official agency of record for Big Brothers Big Sisters of Miami. 
Vogel Group, a DC-headquartered government affairs and consulting firm, forms a strategic partnership with Montreal-based public affairs firm Boléro Stratégies... Matter Communications launches project-based offerings for B2C companies looking to increase brand awareness and visibility... Tucker/Hall, a Tampa-based PR and public affairs firm, opens a new office in Orlando. 
Why investing in public relations is ultimately about building bridges in a connected world.
Edelman is laying off 330 people (5.3 percent of its workforce) to cope with an anticipated eight percent shortfall in 2024 US revenues, and client demand for one-stop shopping for speciality services.
