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Gulfstream Aerospace is looking for a firm to help it better understand WeChat, the Chinese messaging, social media and mobile payment app developed by Tencent.
With more than 1B active monthly users, WeChat ranks among the world's top standalone mobile apps.
Gulfstream wants cultural, language and content counsel so it can devise a strategy to engage with its Chinese customers and followers on WeChat.
Procurement manager Ryan Berg told O'Dwyer's the company is "conducting a simple information inquiry" and "has not made any decisions at this time about future projects."
Gulfstream sells business jets that are priced from $24.5M to $68.8M. It is owned by General Dynamics.
CEOs are increasingly being expected to serve as the face of their organization, but the strategies used to implement that increased visibility vary, according to a new report from V2 Communications.
While AI may have made the basics of generating content easier and more efficient, it has also made it more difficult for a brand to stand out from an ever-growing crowd of voices and platforms, according to a report from Public Relations Global Network and Greenough Communications.
Only 15 percent of the CEOs polled in a new survey from Boathouse think that their CMO merits an “A” for job performance, as opposed to the 53 percent who rank their CMO as “average."
A growing sense of fragmentation when it comes to health issues is leading to greater distrust of both the healthcare industry and the media that reports on it, according to the newly released 2026 Edelman Trust Barometer.
