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Gulfstream Aerospace is looking for a firm to help it better understand WeChat, the Chinese messaging, social media and mobile payment app developed by Tencent.
With more than 1B active monthly users, WeChat ranks among the world's top standalone mobile apps.
Gulfstream wants cultural, language and content counsel so it can devise a strategy to engage with its Chinese customers and followers on WeChat.
Procurement manager Ryan Berg told O'Dwyer's the company is "conducting a simple information inquiry" and "has not made any decisions at this time about future projects."
Gulfstream sells business jets that are priced from $24.5M to $68.8M. It is owned by General Dynamics.
The number of stakeholders and issues that affect almost every business decision is turning CEOs into “corporate diplomats," according to a report from Edelman.
Almost two-thirds of the chief communications officers (65.9 percent) surveyed in a new study from Page say that the scope of their job has expanded over the past two years.
Ask any practitioner or academic, and they’ll tell you that not only is public relations one of the least understood professions in the world, but it also has a lingering odor about it, a stigma, a bad reputation. This has, and will continue to be, a problem for the field. But have you ever asked yourself why, and when, these anxieties about PR became widespread, and if, or how, they may be justified?
Zara is the most recommended brand in the U.S., according to a new survey conducted by research data and analytics group YouGov.
In a healthcare environment suffering from what often seems like too much information, doctors have become just one item on a menu of patient choices—and not always the most significant one, according to a new study from Edelman and the Yale School of Public Health.
