Gulfstream Aerospace is looking for a firm to help it better understand WeChat, the Chinese messaging, social media and mobile payment app developed by Tencent.

With more than 1B active monthly users, WeChat ranks among the world's top standalone mobile apps.

Gulfstream wants cultural, language and content counsel so it can devise a strategy to engage with its Chinese customers and followers on WeChat.

Procurement manager Ryan Berg told O'Dwyer's the company is "conducting a simple information inquiry" and "has not made any decisions at this time about future projects."

Gulfstream sells business jets that are priced from $24.5M to $68.8M. It is owned by General Dynamics.