Edelman has recruited Ian McCabe, who was Asia Pacific vice chairman for PA & government communications at Burson-Marsteller, as vice chair of its APAC PA group. Based in Hong Kong, the 40-year PA veteran will report to Jesse Lin, APAC CEO.
McCabe, who exited B-M earlier this year, had also served as managing director of the WPP unit's Hong Kong office, providing positioning, issues management and crisis counsel to companies and governments throughout Asia.
He handled Cathay Pacific Airways, Foxconn, Petron, Saudi Aramco, Philippine Long Distance Telephone Co., Carlsberg AIA and Hong Kong Jockey Club.
McCabe developed B-M's sovereign economic communications program. He spearheaded the communications effort campaign for Korea's Ministry of Finance and Economy and positioned Hong Kong as Asia's world city.
At Edelman, McCabe will work closely with Stephen Kehoe, global reputation chair.
McCabe said he joined Edelman because it is "actively building an integrated public affairs capability that leverages its industry-leading digital and reputation management resources and its global reach."
He's excited about the "opportunities this unique platform" provides to private and public sector clients throughout the region.