Joe Honick
Joe Honick

The world wonders what is going on in America. President Trump has made a political career out of insulting and demeaning hundreds of people in all sorts of federal and non-governmental positions and doing the same where he travels abroad.

Trump's toxic rhetoric has contributed to a nosedive in respect for America and its people.

It's time for the powerful voices of PR to create an organized effort to improve the country’s image, in much the same manner as they do for industry and other clients.

It’s no longer a question of IF the need exists. The question is whether there is sufficient understanding of what must be done and how serious it is.

The effort need not be a direct challenge to the president or politics in general.

There are countless things to say about America, a country that Trump disparages each time he crows that only he can make it great again.

The PR program must avoid the excesses of “cheerleader” promotion.

The focus should be on the things shaping and building communities across the nation, that can't break through the media clutter of 24/7 Trump.

The PR spotlight should be trained on those unsung companies, nonprofits and individuals who strive each day to better the lives of people here in the US and throughout the world.

The PR community can no longer stand silent while the president shreds the reputation of the country that we all love.

It will take some coming together of leading creative people with the stature sufficient to get others to join in a unified campaign, give it a name and get it rolling.

Time is running short. What are you waiting for?

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Joseph J. Honick is an international consultant to business and government and writes for many publications. He can be reached at joehonick@gmail.com