 James LaForce |
LaForce has been named PR agency of record for CKE Restaurant Holdings, parent company of the Carl’s Jr. and Hardee’s restaurant brands. LaForce will conceive and produce all consumer media-facing communications strategies for both brands, including brand storytelling as well as promoting location openings and new menu items. The agency will also oversee such corporate communications programs as executive and leadership strategies, media relations and corporate social responsibility. LaForce’s CKE programs will be led by agency senior vice president Olita Mills, who will work with CKE’s new creative agency, Havas Worldwide.
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High10 Media has expanded its scope of work with investment management firm AllianceBernstein. Brought on to handle personal and professional public relations for part of the company’s sports, media and entertainment division, High10 will now work with several additional members of the Bernstein team. The expansion follows a six-month engagement led by High10 Media SVP Ed James that led to media interviews and event opportunities focusing on the human side of money management. Based in New York High10 also has offices in San Diego, Nashville and Tel Aviv.
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Clarity PR has been named global communications agency for HYPERVSN, which bills itself as the world’s only fully integrated 3D holographic display system. Clarity’s remit is to raise awareness of HYPERVSN’s visual experiences through an integrated program of content, events and reviews, as well as activations designed to demonstrate the system’s potential to in-person audiences. With initial backing from Sir Richard Branson, the company has also secured investment and endorsement from such business figures as Mark Cuban. Co-founders Kiryl Chykeyuk and Art Stavenka have grown the business to over 120 employees with a presence in over 80 countries. Its customers include Renault, Moët Hennessy, Coca-Cola, Adidas and M&M Mars.
Praytell is selected as U.S. PR agency of record for Burger King. Mojo Supermarket takes on social AOR duties... P-22 Agency signs on with Explora, a family-owned, certified B Corporation offering immersive journeys in South America... GV Public Relations is representing The Whitney Hotel in Boston; The Rittenhouse Hotel in Philadelphia; and Juniper Preserve, Golf & Wellness Resort in Bend, OR. 
Scout Lab is named communications agency for TrustedHousesitters, a home and pet-sitting community... Magrino lands BSH, the home appliances arm of Germany’s Bosch Group, as PR AOR for “Region North America”... Refuel Agency wins FY2025-26 and beyond for Veterans Florida, which connects transitioning servicemembers, veterans and spouses with career opportunities and entrepreneurship resources.
Decker/Royal signs up The Meadows on Rock Creek, Château la Commaraineand Lamangata Luxury Surf Resort... Horizon Media goes with GALLO, which markets wine, spirits, malt beverages and ready-to-drink products... Integrity Public Relations wins Tradewinds Networks.
Rubenstein Public Relations is renamed agency of record for Pactum, a leader in procurement innovation and agentic AI... SolComms signs on to represent Allison and Stephen Ellsworth, co-founders of poppi, a prebiotic soda brand... Trevelino/Keller signs on to provide a comprehensive communications strategy for CartiNova, an advanced regenerative medicine platform.
MKTG Sports + Entertainment, part of dentsu, lands Agassi Sports Entertainment, a racquet sports-focused entertainment and innovation company co-founded by Andre Agassi... Hayden IR is engaged by Jones Soda Co. to provide investor communications and outreach efforts... JC Communications picks up three Greek resorts: Grand Resort Lagonissi, Elounda Beach Hotel & Villas and Elounda Bay Palace.
