 James LaForce |
LaForce has been named PR agency of record for CKE Restaurant Holdings, parent company of the Carl’s Jr. and Hardee’s restaurant brands. LaForce will conceive and produce all consumer media-facing communications strategies for both brands, including brand storytelling as well as promoting location openings and new menu items. The agency will also oversee such corporate communications programs as executive and leadership strategies, media relations and corporate social responsibility. LaForce’s CKE programs will be led by agency senior vice president Olita Mills, who will work with CKE’s new creative agency, Havas Worldwide.
 |
High10 Media has expanded its scope of work with investment management firm AllianceBernstein. Brought on to handle personal and professional public relations for part of the company’s sports, media and entertainment division, High10 will now work with several additional members of the Bernstein team. The expansion follows a six-month engagement led by High10 Media SVP Ed James that led to media interviews and event opportunities focusing on the human side of money management. Based in New York High10 also has offices in San Diego, Nashville and Tel Aviv.
 |
Clarity PR has been named global communications agency for HYPERVSN, which bills itself as the world’s only fully integrated 3D holographic display system. Clarity’s remit is to raise awareness of HYPERVSN’s visual experiences through an integrated program of content, events and reviews, as well as activations designed to demonstrate the system’s potential to in-person audiences. With initial backing from Sir Richard Branson, the company has also secured investment and endorsement from such business figures as Mark Cuban. Co-founders Kiryl Chykeyuk and Art Stavenka have grown the business to over 120 employees with a presence in over 80 countries. Its customers include Renault, Moët Hennessy, Coca-Cola, Adidas and M&M Mars.
The Point PR, a travel and hospitality agency, wins AOR status for the Fairmont Scottsdale Princess and the Limelight Hotels collection... The Door, Dolphin unit, is named US agency for Kewpie Americas, a Japanese mayonnaise and condiment brand... Akimbo Communications is engaged as PR AOR for Seirus Innovation, which offers clothing focused on cold-weather comfort and outdoor performance.
Padilla is picked by performance supplement brand Ambrosia Collective to launch Planta Powered by Solein... Diffusion gets AOR duties for Mondo Robotics, which develops consumer robotics products designed to integrate seamlessly into daily life... Redpoint signs on as North American PR representative for Setouchi DMO, which promotes travel to the western Japan region... Campstories lands Sojourn Lodging, a family-owned tiny home resort in the foothills of the Smoky Mountains.
Scout Lab gets AOR duties for JoeyCo, a platform that connects older adults with younger people seeking affordable housing support... McLean Media picks up OpenRoad Insurance, which covers classic and collector vehicles and related coverages... 5WPR lands Novo, a financial platform for independent business owners... Colangelo & Partners wins Finger Lakes Wine Alliance.
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months... The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications... Wise Up PR lands Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications.
TURNER comes on board as the first PR AOR for Overseas Adventure Travel, which specializes in a small-group land and small-ship adventures for the 50 and over crowd... FINN Partners lands Langham Hospitality Group, manager of The Langham, Custom House, Bangkok, which is launching later this year... Hannah Cranston Media picks up NULASTIN, a beauty company that offers elastin replenishment products for hair, lashes, brows and skin.
