Accounts in Transit

James LaForce

LaForce has been named PR agency of record for CKE Restaurant Holdings, parent company of the Carl’s Jr. and Hardee’s restaurant brands. LaForce will conceive and produce all consumer media-facing communications strategies for both brands, including brand storytelling as well as promoting location openings and new menu items. The agency will also oversee such corporate communications programs as executive and leadership strategies, media relations and corporate social responsibility. LaForce’s CKE programs will be led by agency senior vice president Olita Mills, who will work with CKE’s new creative agency, Havas Worldwide.

High10 Media has expanded its scope of work with investment management firm AllianceBernstein. Brought on to handle personal and professional public relations for part of the company’s sports, media and entertainment division, High10 will now work with several additional members of the Bernstein team. The expansion follows a six-month engagement led by High10 Media SVP Ed James that led to media interviews and event opportunities focusing on the human side of money management. Based in New York High10 also has offices in San Diego, Nashville and Tel Aviv.

Clarity PR has been named global communications agency for HYPERVSN, which bills itself as the world’s only fully integrated 3D holographic display system. Clarity’s remit is to raise awareness of HYPERVSN’s visual experiences through an integrated program of content, events and reviews, as well as activations designed to demonstrate the system’s potential to in-person audiences. With initial backing from Sir Richard Branson, the company has also secured investment and endorsement from such business figures as Mark Cuban. Co-founders Kiryl Chykeyuk and Art Stavenka have grown the business to over 120 employees with a presence in over 80 countries. Its customers include Renault, Moët Hennessy, Coca-Cola, Adidas and M&M Mars.