Padilla has been named U.S. firm for Ribera del Duero and Rueda, two of Spain’s leading wine regions. Padilla has led the regions’ U.S. trade marketing program since 2016, with duties that include designing and executing multi-prong marketing partnerships across the U.S. The agency’s work will now include consumer media relations, influencer marketing, digital advertising, website design and database management. The Ribera del Duero region is known for its Tempranillo grapes and red wines, and Rueda for its Verdejo grapes and white wines.
Feintuch Communications has been tapped to handle international PR duties for Silicon Line GmbH, which develops and manufactures integrated circuits and modules. Feintuch's Silicon Line team includes Henry Feintuch, president; Doug Wright, senior account director; and Richard Roher, managing partner. Silicon Line’s ultra-low-power optical interconnect technology enables the use of thin, long, lightweight and very high speed "active" optical cables for products including TVs, set-top boxes, video game consoles, augmented reality and virtual reality headsets. "We were impressed with Feintuch Communications' understanding of our market and plans to help us promote the technology to buyers and influencers in North America, Asia and Europe,” said Silicon Line CEO Ruud van der Linden.
Red Lorry Yellow Lorry has been appointed as agency for Arcserve, LLC, which provides data protection and availability services. The agency will work to increase Arcserve’s brand awareness and thought leadership strategy in the US and UK, with additional oversight in France. The program will target IT and channel stakeholders through a mix of integrated communication tactics, including media and analyst relations, social media, paid promotions and thought leadership content creation. The account will be led by Red Lorry Yellow Lorry’s director of North America, Meredith L. Eaton, whose Boston team will work with Hannah Patel, director UK, and the London office.
Narrative has been selected as PR agency of record for Wynn Nightlife. Narrative will support Wynn PR on topics ranging from hospitality and trends to talent announcements, special events and more. The project will be handled by SVP of media Jody Sowa, account supervisor Amanda Mondre and senior PR executive Crevante Proctor. Wynn Nightlife consists of the dayclub and nightclubs at Wynn Las Vegas. The resort is home to three nightlife venues—XS, Intrigue and Encore Beach Club at Night—as well as the Encore Beach Club.