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Padilla has been named U.S. firm for Ribera del Duero and Rueda, two of Spain’s leading wine regions. Padilla has led the regions’ U.S. trade marketing program since 2016, with duties that include designing and executing multi-prong marketing partnerships across the U.S. The agency’s work will now include consumer media relations, influencer marketing, digital advertising, website design and database management. The Ribera del Duero region is known for its Tempranillo grapes and red wines, and Rueda for its Verdejo grapes and white wines.
 Henry Feintuch |
Feintuch Communications has been tapped to handle international PR duties for Silicon Line GmbH, which develops and manufactures integrated circuits and modules. Feintuch's Silicon Line team includes Henry Feintuch, president; Doug Wright, senior account director; and Richard Roher, managing partner. Silicon Line’s ultra-low-power optical interconnect technology enables the use of thin, long, lightweight and very high speed "active" optical cables for products including TVs, set-top boxes, video game consoles, augmented reality and virtual reality headsets. "We were impressed with Feintuch Communications' understanding of our market and plans to help us promote the technology to buyers and influencers in North America, Asia and Europe,” said Silicon Line CEO Ruud van der Linden.
 Meredith Eaton |
Red Lorry Yellow Lorry has been appointed as agency for Arcserve, LLC, which provides data protection and availability services. The agency will work to increase Arcserve’s brand awareness and thought leadership strategy in the US and UK, with additional oversight in France. The program will target IT and channel stakeholders through a mix of integrated communication tactics, including media and analyst relations, social media, paid promotions and thought leadership content creation. The account will be led by Red Lorry Yellow Lorry’s director of North America, Meredith L. Eaton, whose Boston team will work with Hannah Patel, director UK, and the London office.
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Narrative has been selected as PR agency of record for Wynn Nightlife. Narrative will support Wynn PR on topics ranging from hospitality and trends to talent announcements, special events and more. The project will be handled by SVP of media Jody Sowa, account supervisor Amanda Mondre and senior PR executive Crevante Proctor. Wynn Nightlife consists of the dayclub and nightclubs at Wynn Las Vegas. The resort is home to three nightlife venues—XS, Intrigue and Encore Beach Club at Night—as well as the Encore Beach Club.
Strategic Objectives is selected by Waterfront Toronto to lead integrated communications for the opening of a new section of the city’s Biidaasige Park... Scout Lab, which works with clients focused on human and planetary health, is named AOR for auction-based platform BuyWander... Marketplace Excellence Corporation is named US PR firm for the Anguilla Tourist Board. 
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
Lou Hammond Group lands Visit St. Petersburg Clearwater, Florida’s Historic Coast and VIVA Cruises... Champion picks up Snooze Eatery, a breakfast and brunch restaurant with nearly 70 locations nationwide... Red Lorry Yellow Lorry wins US PR duties for ArgusEye, a tech company providing an autonomous AI workforce that helps engineering teams ship secure, compliant cyber-physical products more quickly. 
Doner lands AOR status for Navy Federal Credit Union, the world's largest credit union... P-22 Agency picks up El Encanto, a Santa Barbara, CA resort located on seven acres of terraced gardens overlooking the Pacific Ocean... Parasol, which specializes in the luxury lifestyle and hospitality sector, signs on as US shop for Château Minuty, a wine estate located on the French Riviera.
Nickerson lands Sport Fishing Championship, a competitive saltwater fishing league... French/West/Vaughan is retained as agency-of-record for Los Angeles-based hardtech learning & development expert Matt Gjertsen.... CIIC PR picks up The Resorts Companies, timeshare, resort management and real estate organization headquartered in Massanutten, VA.
