 |
Padilla has been named U.S. firm for Ribera del Duero and Rueda, two of Spain’s leading wine regions. Padilla has led the regions’ U.S. trade marketing program since 2016, with duties that include designing and executing multi-prong marketing partnerships across the U.S. The agency’s work will now include consumer media relations, influencer marketing, digital advertising, website design and database management. The Ribera del Duero region is known for its Tempranillo grapes and red wines, and Rueda for its Verdejo grapes and white wines.
 Henry Feintuch |
Feintuch Communications has been tapped to handle international PR duties for Silicon Line GmbH, which develops and manufactures integrated circuits and modules. Feintuch's Silicon Line team includes Henry Feintuch, president; Doug Wright, senior account director; and Richard Roher, managing partner. Silicon Line’s ultra-low-power optical interconnect technology enables the use of thin, long, lightweight and very high speed "active" optical cables for products including TVs, set-top boxes, video game consoles, augmented reality and virtual reality headsets. "We were impressed with Feintuch Communications' understanding of our market and plans to help us promote the technology to buyers and influencers in North America, Asia and Europe,” said Silicon Line CEO Ruud van der Linden.
 Meredith Eaton |
Red Lorry Yellow Lorry has been appointed as agency for Arcserve, LLC, which provides data protection and availability services. The agency will work to increase Arcserve’s brand awareness and thought leadership strategy in the US and UK, with additional oversight in France. The program will target IT and channel stakeholders through a mix of integrated communication tactics, including media and analyst relations, social media, paid promotions and thought leadership content creation. The account will be led by Red Lorry Yellow Lorry’s director of North America, Meredith L. Eaton, whose Boston team will work with Hannah Patel, director UK, and the London office.
 |
Narrative has been selected as PR agency of record for Wynn Nightlife. Narrative will support Wynn PR on topics ranging from hospitality and trends to talent announcements, special events and more. The project will be handled by SVP of media Jody Sowa, account supervisor Amanda Mondre and senior PR executive Crevante Proctor. Wynn Nightlife consists of the dayclub and nightclubs at Wynn Las Vegas. The resort is home to three nightlife venues—XS, Intrigue and Encore Beach Club at Night—as well as the Encore Beach Club.
Redpoint is named US-based PR agency of record for Kintetsu Railway, the largest private railway system in Japan...Ogilvy Health is named PR and marketing agency of record for Azurity Pharmaceuticals... Zapwater Communications signs on .HERE Maldives, a resort operated by Seaside Collection... Cherish PR's London-based team has been engaged by the Lagos International Theatre Festival for a UK PR brief to raise awareness of this year’s Festival.
FleishmanHillard is named strategic communications consultancy for the Bay Area Host Committee... Kite Hill is named PR partner for the Artist and the Machine summit, which till take place Nov. 19 in Los Angeles... Alliance Connection, a Detroit-based agency that specializes in all-inclusive resorts, travel and hospitality, wins Elite Island Resorts with properties in Antigua, Barbados and Panama.
Merlot Marketing is named agency of record for Nichiha USA, a manufacturer of building material solutions... Sally Beauty, the consumer retail division of parent company Sally Beauty Holdings, appoints Creative Media Marketing as its public relations agency of record... Doner comes on board as agency of record for Rush Street Gaming, which operates Rivers Casino locations in Pittsburgh; Philadelphia; Des Plaines, IL; Portsmouth, VA; and Schenectady, NY.
JPR Group picks up Kimmel Architecture (formerly Kimmel-Bogrette Architecture + Site) to establish a presence in the senior living marketplace... RG2 Communications, adds Pollini at Ladbroke Hall, an Italian restaurant that is part of the 43,000 sq.-ft. Edwardian landmark, which presents live music, contemporary art, dance and gastronomy... M&C Communications assumes PR duties for Hope for Stomach Cancer nonprofit group.
Konnect Agency connects with Crescent Hotels & Resorts... FleishmanHillard specialty agency Methods+Mastery’s "Team BDG” comes on board as agency of record for Blue Diamond Growers... The Lacek Group, a loyalty, CRM and brand marketing agency that is part of Ogilvy One, picks up FNBO financial services outfit.
