 Alex Field |
BerlinRosen has brought on Alex Field, Samantha Lasky and Jessica Siegel as senior VPs to support its digital, broadcast, advocacy and corporate social responsibility client work. Field, who will focus on digital advocacy, comes to BerlinRosen after 11 years at Burness, where he founded and grew the firm’s digital practice. He has led projects for such clients as the Gates Foundation and Robert Wood Johnson Foundation. Lasky, who will focus on corporate social responsibility initiatives, joins BerlinRosen from AT&T, where she was director of communications and marketing for the company’s CSR team. She has also worked at the Pew Charitable Trusts and headed her own firm. Siegel, who is taking on the newly created role senior vice president of broadcast strategy, was previously senior editorial producer for Katie Couric and Bianna Golodryga at Yahoo! News and an editorial producer at Katie Couric’s talk show, “Katie,” and at ABC News’ “20/20.” She will oversee booking clients on television and developing and packaging new service lines.
 Lauren McGrath |
ACTIVATE, influencer marketing platform, has hired Lauren McGrath as vp of ACTIVATE Studio and Strategy to lead influencer strategy and help drive product innovation. McGrath comes to ACTIVATE from Lippe Taylor, where she was head of talent and influencer engagement. Before that, she was vice president, talent partnerships & influencer strategy at media and entertainment company Refinery29, where she helped launch the company’s dedicated influencer division, the Here&Now Collective. McGrath’s hire comes as ACTIVATE announces the launch of ACTIVATE Collaborations, a set of product offerings that include first-to-market support for IGTV, Instagram’s standalone vertical video application.
 Brian Yurcan |
Caliber, a strategic marketing communications firm focused on the fintech, financial services and professional services sector, has brought on Bryan Yurcan as a senior strategist. Yurcan comes to the firm from the daily newspaper and website American Banker, where he was a senior writer, covering banking and banking technology as well as contributing to research reports, writing whitepapers and other in-depth material. He was previously a content strategist at both ValueMomentum and Cognito. At Caliber, he will work with multiple teams on creating communication strategies.
Hotwire Global appoints Burson global chief digital & intelligence officer Grant Toups as global CEO, effective in January.
Bader Rutter, which works with clients in the agriculture, food, beverage and pet care sectors, appoints Demar Anderson as CMO... Acceleration Community of Companies appoints Michael Moschella to lead its new insights division, ACC Intelligence... Luminate, a London-based shop focused on infrastructure and energy sectors, hires Osman Dervish as director—head of development... The Alpine Group promotes Alison Graab to principal from SVP.
Ballard Partners has hired Bernice Glenn Kissinger, who has focused on military and national security issues across the Indo-Pacific region, as partner and head of its new Honolulu office.
PAN appoints Zareen Fidlon as head of AI innovation, expanding her current role as SVP of integrated marketing... Alison Brod Marketing & Communications hires Ariel Moses as an SVP on its lifestyle team... Stratacomm names Kara Frank SVP and has appointed her to the firm’s executive leadership team... Nickerson promotes Alyssa Jewell to associate director, PR & communications, and Olivia Leese to associate director, design & brand.
FGS Global partner Jason Miner has joined TLG strategic communications and stakeholder engagement shop as a managing partner.
