 Alex Field |
BerlinRosen has brought on Alex Field, Samantha Lasky and Jessica Siegel as senior VPs to support its digital, broadcast, advocacy and corporate social responsibility client work. Field, who will focus on digital advocacy, comes to BerlinRosen after 11 years at Burness, where he founded and grew the firm’s digital practice. He has led projects for such clients as the Gates Foundation and Robert Wood Johnson Foundation. Lasky, who will focus on corporate social responsibility initiatives, joins BerlinRosen from AT&T, where she was director of communications and marketing for the company’s CSR team. She has also worked at the Pew Charitable Trusts and headed her own firm. Siegel, who is taking on the newly created role senior vice president of broadcast strategy, was previously senior editorial producer for Katie Couric and Bianna Golodryga at Yahoo! News and an editorial producer at Katie Couric’s talk show, “Katie,” and at ABC News’ “20/20.” She will oversee booking clients on television and developing and packaging new service lines.
 Lauren McGrath |
ACTIVATE, influencer marketing platform, has hired Lauren McGrath as vp of ACTIVATE Studio and Strategy to lead influencer strategy and help drive product innovation. McGrath comes to ACTIVATE from Lippe Taylor, where she was head of talent and influencer engagement. Before that, she was vice president, talent partnerships & influencer strategy at media and entertainment company Refinery29, where she helped launch the company’s dedicated influencer division, the Here&Now Collective. McGrath’s hire comes as ACTIVATE announces the launch of ACTIVATE Collaborations, a set of product offerings that include first-to-market support for IGTV, Instagram’s standalone vertical video application.
 Brian Yurcan |
Caliber, a strategic marketing communications firm focused on the fintech, financial services and professional services sector, has brought on Bryan Yurcan as a senior strategist. Yurcan comes to the firm from the daily newspaper and website American Banker, where he was a senior writer, covering banking and banking technology as well as contributing to research reports, writing whitepapers and other in-depth material. He was previously a content strategist at both ValueMomentum and Cognito. At Caliber, he will work with multiple teams on creating communication strategies.
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StreetCred Communications brings on Rob Farmer, a veteran of The Rudin Group and Charles Schwab... Cozen O’Connor Public Strategies adds Jessica Monahan to its Washington D.C.-based lobbying team as a senior principal... Edcetera, a provider of career education programs that is backed by Eden Capital, appoints Jim Gallagher as CMO.
Derris promotes Lisa Frank, who founded the brand consultancy along with Jesse Derris in 2013, to CEO... PAN Communication
Aaron Guiterman will rejoin Edelman’s government and PA unit as head of US public affairs on April 29.
Meyocks, a branding and marketing agency, hires Marcie Garcia to lead its strategy function... Erich and Kallman, the ad agency co-founded by Steven Erich and Eric Kallman, appoints Stephen Larkin as its first CMO... Allied Global Marketing, which has 24 offices across North America, Europe and Asia-Pacific, names Nicola Gold as business director APAC, brand experience.
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