 Alex Field |
BerlinRosen has brought on Alex Field, Samantha Lasky and Jessica Siegel as senior VPs to support its digital, broadcast, advocacy and corporate social responsibility client work. Field, who will focus on digital advocacy, comes to BerlinRosen after 11 years at Burness, where he founded and grew the firm’s digital practice. He has led projects for such clients as the Gates Foundation and Robert Wood Johnson Foundation. Lasky, who will focus on corporate social responsibility initiatives, joins BerlinRosen from AT&T, where she was director of communications and marketing for the company’s CSR team. She has also worked at the Pew Charitable Trusts and headed her own firm. Siegel, who is taking on the newly created role senior vice president of broadcast strategy, was previously senior editorial producer for Katie Couric and Bianna Golodryga at Yahoo! News and an editorial producer at Katie Couric’s talk show, “Katie,” and at ABC News’ “20/20.” She will oversee booking clients on television and developing and packaging new service lines.
 Lauren McGrath |
ACTIVATE, influencer marketing platform, has hired Lauren McGrath as vp of ACTIVATE Studio and Strategy to lead influencer strategy and help drive product innovation. McGrath comes to ACTIVATE from Lippe Taylor, where she was head of talent and influencer engagement. Before that, she was vice president, talent partnerships & influencer strategy at media and entertainment company Refinery29, where she helped launch the company’s dedicated influencer division, the Here&Now Collective. McGrath’s hire comes as ACTIVATE announces the launch of ACTIVATE Collaborations, a set of product offerings that include first-to-market support for IGTV, Instagram’s standalone vertical video application.
 Brian Yurcan |
Caliber, a strategic marketing communications firm focused on the fintech, financial services and professional services sector, has brought on Bryan Yurcan as a senior strategist. Yurcan comes to the firm from the daily newspaper and website American Banker, where he was a senior writer, covering banking and banking technology as well as contributing to research reports, writing whitepapers and other in-depth material. He was previously a content strategist at both ValueMomentum and Cognito. At Caliber, he will work with multiple teams on creating communication strategies.
The Next Solutions Group names Michelle Agnew as VP, reputation and issues management. Agnew joins NSG from The Coca-Cola Company, where she was director of strategic communications... Nebius, which works with startups and enterprises building AI products, agents and services, appoints Lindsey Irvine as CMO... Zeta Global, an intelligent AI infrastructure company, names Leah Pope CMO and Candace Dean chief communications officer.
SiriusXM recruits Paramount Pictures EVP, global communications Jenny Tartikoff to serve as SVP and head of communications, effective August 10.
West of Fairfax, which is in Los Angeles, appoints Scott Mallone as president. Mallone joins the agency from SHFT Labs... Codeword ups Brandon Carter to SVP, head of strategy... JOTO PR Disruptors names Nick Westcott head of establishment, working to improve coordination across departments, and helping each part of the agency operate with greater clarity, consistency and readiness for scale. 
Sotheby’s brings on Christie’s global head of communications Natasha Le Bel to serve as chief communications officer.
The U.S. Green Building Council, developer of the LEED (Leadership in Energy and Environmental Design) rating system, names David Purcell CMO, leading the organization’s marketing and communications... Capital V Strategies, a strategic communications and advisory firm, names Andy Dueñas to lead its newly launched Transactions & IPO Communications division... Haven Tower Group, which works with clients in the wealth management space, appoints Stephen Langlois to its board of advisors. Langlois is currently managing principal of Seaport Consulting Partners. 
