Reese McGillie
Reese McGillie

Weber Shandwick has made three senior hires to serve client needs across data & analytics, planning and integrated media. Reese McGillie joins as senior VP and head of analytics in the West, based out of Seattle. In San Francisco, Kristin Marlow joins as executive VP, digital innovation lead and co-lead, integrated media, and Liz Keller joins as executive VP and lead of planning and insights. In addition to their regional roles, all three will be part of The X Practice, Weber Shandwick’s new tech-focused agency model. McGillie was most recently head of experience analytics at Merkle. She will have oversight of all data & analytics innovation and solutions for clients out of the firm’s West region. Marlow was most recently the media practice lead at SapientRazorfish. At Weber Shandwick, she will lead digital innovation with oversight of integrated media across San Francisco, Silicon Valley, Seattle and Los Angeles. Keller was most recently head of strategy for Flipside, a Weber Shandwick company based in London, UK

Holly Spring
Holly Spring

ReviveHealth has brought on Holly Spring as senior VP and PR department lead in its new Boston office. Victoria Gavaza is joining the office as VP and Dave Levy is coming aboard as client experience director. Spring joins ReviveHealth from Athenahealth, where she was executive director, PR, social and brand. She has also held executive positions at Nuance Communicatsion and Lewis PR. Gavaza also comes to the firm from Athenahealth, where she served as senior manger, corporate communications. Before that, she spent six years as a manager in Burson-Marsteller’s tech practice. Levy was previously an account director at Torch Communications. ReviveHealth, a Weber Shandwick subsidiary, also has offices in Nashville, Minneapolis and Santa Barbara.

Danielle Hale Scott
Danielle Hale Scott

Hawkins International Public Relations has hired Danielle Hale Scott as vice president, and has promoted Catherine Colford and Jamie Goldstein to vice president after five years at the firm. Scott was most recently vice president at Creative Media Marketing, overseeing accounts including Henkel Beauty Hair, Goody, Frederic Fekkai and Live Clean. Goldstein most recently served as an account director at Hawkins, managing many of the firm’s west coast clients. Colford joined the firm five years ago to lead and develop what has grown into Hawkins’ Media Intelligence team.