Accounts in Transit

Uproar PR has been enlisted by three-time World Series champion Jeremy Affeldt to launch his new website, jeremyaffeldt.com. Uproar’s work on the project, which included a complete design overhaul of the site, was undertaken by the agency’s new creative services division. The website is Affeldt’s new digital home, showcasing his personal brand, philanthropic efforts, book and blog, as well as serving as a place for individuals and organizations to schedule speaking and public appearances. “Uproar’s team took the time to learn about my goals, my vision and my personality,” said Affeldt. “I’m excited for my fans to visit the site, get to know me better and engage with my brand in a new way.”

Diffusion has been named PR agency of record for tech startup ROOM. Diffusion’s initial campaign will spotlight ROOM One—a soundproof in-office booth that provides a private space for workers. The campaign will employ a series of creative activations, support for corporate announcements and an integrated product reviews program. Additionally, an ongoing media relations program will highlight the company’s founding story, its business model, the design element of its products and its vision for the future. New York based ROOM, which launched its first product in May 2018, ships direct to businesses, bypassing the need for resellers and distributors. “Our business model is all about paying for quality and nothing less, and Diffusion’s approach to PR echoed a similar ethos, making partnering with them an easy choice,” said ROOM co-founder Morten Meisner-Jensen.

Catapult PR-IR has been retained by New York-based video content management and distribution company Zype as its public relations agency. The agency will employ its Strategic Narrative Marketing approach, which is intended to help B2B tech companies define and establish new market categories, to help position Zype as a market category owner in the direct-to-consumer streaming video market. Zype provides a cloud-based video content management and distribution infrastructure, with monetization options, business analytics, automation and integrations with thousands of SaaS applications. “Catapult is going to be instrumental in our efforts to re-navigate our messaging strategy.” said Zype CEO Ed Laczynski.