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Uproar PR has been enlisted by three-time World Series champion Jeremy Affeldt to launch his new website, jeremyaffeldt.com. Uproar’s work on the project, which included a complete design overhaul of the site, was undertaken by the agency’s new creative services division. The website is Affeldt’s new digital home, showcasing his personal brand, philanthropic efforts, book and blog, as well as serving as a place for individuals and organizations to schedule speaking and public appearances. “Uproar’s team took the time to learn about my goals, my vision and my personality,” said Affeldt. “I’m excited for my fans to visit the site, get to know me better and engage with my brand in a new way.”
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Diffusion has been named PR agency of record for tech startup ROOM. Diffusion’s initial campaign will spotlight ROOM One—a soundproof in-office booth that provides a private space for workers. The campaign will employ a series of creative activations, support for corporate announcements and an integrated product reviews program. Additionally, an ongoing media relations program will highlight the company’s founding story, its business model, the design element of its products and its vision for the future. New York based ROOM, which launched its first product in May 2018, ships direct to businesses, bypassing the need for resellers and distributors. “Our business model is all about paying for quality and nothing less, and Diffusion’s approach to PR echoed a similar ethos, making partnering with them an easy choice,” said ROOM co-founder Morten Meisner-Jensen.
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Catapult PR-IR has been retained by New York-based video content management and distribution company Zype as its public relations agency. The agency will employ its Strategic Narrative Marketing approach, which is intended to help B2B tech companies define and establish new market categories, to help position Zype as a market category owner in the direct-to-consumer streaming video market. Zype provides a cloud-based video content management and distribution infrastructure, with monetization options, business analytics, automation and integrations with thousands of SaaS applications. “Catapult is going to be instrumental in our efforts to re-navigate our messaging strategy.” said Zype CEO Ed Laczynski.
Praytell is selected as U.S. PR agency of record for Burger King. Mojo Supermarket takes on social AOR duties... P-22 Agency signs on with Explora, a family-owned, certified B Corporation offering immersive journeys in South America... GV Public Relations is representing The Whitney Hotel in Boston; The Rittenhouse Hotel in Philadelphia; and Juniper Preserve, Golf & Wellness Resort in Bend, OR. 
Scout Lab is named communications agency for TrustedHousesitters, a home and pet-sitting community... Magrino lands BSH, the home appliances arm of Germany’s Bosch Group, as PR AOR for “Region North America”... Refuel Agency wins FY2025-26 and beyond for Veterans Florida, which connects transitioning servicemembers, veterans and spouses with career opportunities and entrepreneurship resources.
Decker/Royal signs up The Meadows on Rock Creek, Château la Commaraineand Lamangata Luxury Surf Resort... Horizon Media goes with GALLO, which markets wine, spirits, malt beverages and ready-to-drink products... Integrity Public Relations wins Tradewinds Networks.
Rubenstein Public Relations is renamed agency of record for Pactum, a leader in procurement innovation and agentic AI... SolComms signs on to represent Allison and Stephen Ellsworth, co-founders of poppi, a prebiotic soda brand... Trevelino/Keller signs on to provide a comprehensive communications strategy for CartiNova, an advanced regenerative medicine platform.
MKTG Sports + Entertainment, part of dentsu, lands Agassi Sports Entertainment, a racquet sports-focused entertainment and innovation company co-founded by Andre Agassi... Hayden IR is engaged by Jones Soda Co. to provide investor communications and outreach efforts... JC Communications picks up three Greek resorts: Grand Resort Lagonissi, Elounda Beach Hotel & Villas and Elounda Bay Palace.
