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Uproar PR has been enlisted by three-time World Series champion Jeremy Affeldt to launch his new website, jeremyaffeldt.com. Uproar’s work on the project, which included a complete design overhaul of the site, was undertaken by the agency’s new creative services division. The website is Affeldt’s new digital home, showcasing his personal brand, philanthropic efforts, book and blog, as well as serving as a place for individuals and organizations to schedule speaking and public appearances. “Uproar’s team took the time to learn about my goals, my vision and my personality,” said Affeldt. “I’m excited for my fans to visit the site, get to know me better and engage with my brand in a new way.”
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Diffusion has been named PR agency of record for tech startup ROOM. Diffusion’s initial campaign will spotlight ROOM One—a soundproof in-office booth that provides a private space for workers. The campaign will employ a series of creative activations, support for corporate announcements and an integrated product reviews program. Additionally, an ongoing media relations program will highlight the company’s founding story, its business model, the design element of its products and its vision for the future. New York based ROOM, which launched its first product in May 2018, ships direct to businesses, bypassing the need for resellers and distributors. “Our business model is all about paying for quality and nothing less, and Diffusion’s approach to PR echoed a similar ethos, making partnering with them an easy choice,” said ROOM co-founder Morten Meisner-Jensen.
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Catapult PR-IR has been retained by New York-based video content management and distribution company Zype as its public relations agency. The agency will employ its Strategic Narrative Marketing approach, which is intended to help B2B tech companies define and establish new market categories, to help position Zype as a market category owner in the direct-to-consumer streaming video market. Zype provides a cloud-based video content management and distribution infrastructure, with monetization options, business analytics, automation and integrations with thousands of SaaS applications. “Catapult is going to be instrumental in our efforts to re-navigate our messaging strategy.” said Zype CEO Ed Laczynski.
Hemsworth is named PR agency of record for enterprise travel technology company Revelex... Bolt PR comes on board as PR agency of record for Lexar, which provides high-performance memory and storage for consumers, creators and professionals who capture, store and move data... The Wilful Group is engaged to support the UK launch of refurbed, one of Europe’s leading marketplaces for professionally refurbished products.
The Uptown Agency is named agency of record for USA Bobsled/Skeleton, the national governing body for the bobsled and skeleton in the US... SPM Communications adds L&L Hawaiian Barbecue, Sunfly and Puttery to its client roster... Grant PR, which has handled such clients as 3M, Empire State Realty Trust and WNET Thirteen, signs on commercial retail real estate brokerage firm Rova.re.
French/West/Vaughan is named agency of record for Carolina Performing Arts' inaugural "All. Together. Now." Festival, which will take place Feb. 19–21, 2027... Ruder Finn signs on as communications agency of record for Neurocrine Biosciences... Ripley PR is chosen to serve as the public relations agency of record for CAMP Digital, a digital marketing agency focused on the home service industry.
Red Lorry Yellow Lorry is named PR AOR in the U.S., UK, Germany, Austria and Switzerland for Flowable, developer of the Agentic Case Platform, which helps regulated organizations orchestrate AI agents while keeping humans in the loop... Moore is selected as brand AOR for the Alzheimer's Association... PhillComm Global, which specializes in emerging industries and new categories, is named AOR for AIGNCI, HIFI and Hypercall.
Racepoint Global is selected as communications agency for Velaura AI, a company developing ultra-low-power silicon and software technologies for data centers and emerging Physical AI applications... V2 Communications signs on to work with Bevi, Cielo and Treefera... Colangelo & Partners is named AOR for for independent fine wine retailer Tribeca Wine Merchants, which is celebrating its 25th anniversary.
