 Sara Garibaldi |
Ketchum has elected eight new partners. Four of them are leaders for one of the 14 industries that comprise the new unified North American business model the agency introduced earlier this year: Sara Garibaldi is managing director, travel & economic development; Courtney Perry is managing director, snacks & beverages; Christy Salcido is managing director, wellness and Lisa Sullivan is director, technology. For driving vital future-of-firm expertise, the firm recognized Mary Elizabeth Germaine, managing director, Ketchum Analytics; and Jim Lin, digital strategist and creative director. Elizabeth Harrison, principal and CEO at Harrison & Shriftman, a specialty business focused on building luxury brands, was also elected partner, as was Nadine Schulz, general manager, Brandzeichen Markenberatung und Kommunikation and CMO, Ketchum Germany. “These eight new partners are committed to morphing and changing our offerings and expertise as they strive to meet client’s needs and evolve our agency,” said Ketchum partner, president and CEO Barri Rafferty.
 Amanda Hoelzeman |
The University of Central Arkansas has named Amanda Hoelzeman director of media relations. She will take over from Christina Madsen, who left UCA on Aug. 30 to start up her own public relations/marketing firm. Hoelzeman comes to UCA from Arkansas Advocates for Children and Families, where she has served as communications director. Prior to being with AACF, she was editor of Little Rock Soirée magazine, editor and marketing coordinator for Arkansas Business Publishing Group and assistant editor for At Home in Arkansas.
 Geert Hoogeveen |
Digital marketing platform Targetspot has hired Geert Hoogeveen as country director for the Netherlands. Hoogeveen will be responsible for business development and the creation of a sales team for Targetspot Amsterdam, the company’s first office in the Netherlands. He joins Targetspot from global media investment management group GroupM, where he was managing director, with responsibility for the company’s Xavis, Light Reaction and Plista brands in the Netherlands. The opening of Targegspot Amsterdam follows the launch of Targetspot offices in Toronto, Los Angeles and Madrid.
BPCM brings on Amy Keller Laird as managing director of beauty and wellness, and Melissa Wiggins as managing director of fashion... Highwire PR names Dave Samson and Adam Cossman to its board of directors... Mark Allen & Co. promotes SVP Jason Fink to EVP and ups R. Kurt Osenlund from creative director and account director to VP of client relations... Narrative Strategies hires Tory Newmyer as senior director.
Inizio Evoke names Stephanie DeViteri president, North America... Dentons Global Advisors-Albright Stonebridge Group brings on Joerg (Jörg) Wuttke as a partner, based in its DC office... Golin appoints Rowena Bergman as EVP, head of data & analytics for its U.S. healthcare practice, Golin Health... Raptor PR, a specialist tech PR agency for the global video games industry, brings on James Law as PR director.
StreetCred Communications brings on Rob Farmer, a veteran of The Rudin Group and Charles Schwab... Cozen O’Connor Public Strategies adds Jessica Monahan to its Washington D.C.-based lobbying team as a senior principal... Edcetera, a provider of career education programs that is backed by Eden Capital, appoints Jim Gallagher as CMO.
Derris promotes Lisa Frank, who founded the brand consultancy along with Jesse Derris in 2013, to CEO... PAN Communication
Aaron Guiterman will rejoin Edelman’s government and PA unit as head of US public affairs on April 29.
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