 Sara Garibaldi |
Ketchum has elected eight new partners. Four of them are leaders for one of the 14 industries that comprise the new unified North American business model the agency introduced earlier this year: Sara Garibaldi is managing director, travel & economic development; Courtney Perry is managing director, snacks & beverages; Christy Salcido is managing director, wellness and Lisa Sullivan is director, technology. For driving vital future-of-firm expertise, the firm recognized Mary Elizabeth Germaine, managing director, Ketchum Analytics; and Jim Lin, digital strategist and creative director. Elizabeth Harrison, principal and CEO at Harrison & Shriftman, a specialty business focused on building luxury brands, was also elected partner, as was Nadine Schulz, general manager, Brandzeichen Markenberatung und Kommunikation and CMO, Ketchum Germany. “These eight new partners are committed to morphing and changing our offerings and expertise as they strive to meet client’s needs and evolve our agency,” said Ketchum partner, president and CEO Barri Rafferty.
 Amanda Hoelzeman |
The University of Central Arkansas has named Amanda Hoelzeman director of media relations. She will take over from Christina Madsen, who left UCA on Aug. 30 to start up her own public relations/marketing firm. Hoelzeman comes to UCA from Arkansas Advocates for Children and Families, where she has served as communications director. Prior to being with AACF, she was editor of Little Rock Soirée magazine, editor and marketing coordinator for Arkansas Business Publishing Group and assistant editor for At Home in Arkansas.
 Geert Hoogeveen |
Digital marketing platform Targetspot has hired Geert Hoogeveen as country director for the Netherlands. Hoogeveen will be responsible for business development and the creation of a sales team for Targetspot Amsterdam, the company’s first office in the Netherlands. He joins Targetspot from global media investment management group GroupM, where he was managing director, with responsibility for the company’s Xavis, Light Reaction and Plista brands in the Netherlands. The opening of Targegspot Amsterdam follows the launch of Targetspot offices in Toronto, Los Angeles and Madrid.
FGS Global adds former Pfizer EVP and chief corporate affairs officer Sally Susman to its global executive board as an independent member, effective April 1... Codeword brings on Kim Baffi, who was previously Salesforce VP and creative director, as executive creative director... Amperity, an AI-powered customer data cloud, appoints Bridget Perry as CMO.
Alcoa has named Emily Olson, who has more than 20 years of experience working in capital-intensive industries in the Americas, Europe and Asia, EVP & chief external affairs officer, effective April 6.
Longacre Square Partners has named Humza Vanderman partner and head of its London outpost as the financial communications firm expands into Europe.
MOIA America, a Volkswagen Group of America subsidiary that develops and tests autonomous, all-electric ride-pooling vehicles, names Marcus Gamo head of U.S. communications... Continental Strategy brings on Francisco Petrirena as VP in its Miami office. Petrirena was previously chief of staff to former Miami city manager Art Noriega... MSQ Sport + Entertainment brings on Lauren Weil as EVP, Max Hirsch as VP of sponsorship, and Brooke Losee as VP.
Burson promotes EMEA COO Matt Buchanan to global chief social and Influence officer, a newly created role... Seedtag, a “global neuro-contextual advertising company,” brings on former Edelman SVP, corporate and public affairs Brendan McCarthy as chief marketing & communications officer... The Associated Press ups Lauren Easton to SVP and chief communications officer.
