 Sara Garibaldi |
Ketchum has elected eight new partners. Four of them are leaders for one of the 14 industries that comprise the new unified North American business model the agency introduced earlier this year: Sara Garibaldi is managing director, travel & economic development; Courtney Perry is managing director, snacks & beverages; Christy Salcido is managing director, wellness and Lisa Sullivan is director, technology. For driving vital future-of-firm expertise, the firm recognized Mary Elizabeth Germaine, managing director, Ketchum Analytics; and Jim Lin, digital strategist and creative director. Elizabeth Harrison, principal and CEO at Harrison & Shriftman, a specialty business focused on building luxury brands, was also elected partner, as was Nadine Schulz, general manager, Brandzeichen Markenberatung und Kommunikation and CMO, Ketchum Germany. “These eight new partners are committed to morphing and changing our offerings and expertise as they strive to meet client’s needs and evolve our agency,” said Ketchum partner, president and CEO Barri Rafferty.
 Amanda Hoelzeman |
The University of Central Arkansas has named Amanda Hoelzeman director of media relations. She will take over from Christina Madsen, who left UCA on Aug. 30 to start up her own public relations/marketing firm. Hoelzeman comes to UCA from Arkansas Advocates for Children and Families, where she has served as communications director. Prior to being with AACF, she was editor of Little Rock Soirée magazine, editor and marketing coordinator for Arkansas Business Publishing Group and assistant editor for At Home in Arkansas.
 Geert Hoogeveen |
Digital marketing platform Targetspot has hired Geert Hoogeveen as country director for the Netherlands. Hoogeveen will be responsible for business development and the creation of a sales team for Targetspot Amsterdam, the company’s first office in the Netherlands. He joins Targetspot from global media investment management group GroupM, where he was managing director, with responsibility for the company’s Xavis, Light Reaction and Plista brands in the Netherlands. The opening of Targegspot Amsterdam follows the launch of Targetspot offices in Toronto, Los Angeles and Madrid.
Edelman names United Entertainment Group CEO Jarrod Moses as vice chairman. Moses will continue in his role at UEG... Burson brings on Matthew Wagner, who was most recently global client relationship manager and energy sector lead at Edelman, as EVP and global client leader... The Key PR appoints Jodi Maroney as principal. Maroney joins the agency after a 25-year run at Access Brand Communications.
Jeffrey Rosen, senior chair of the corporate department at legal firm Debevoise & Plimpton, joins FGS Global, where he will serve as senior advisor.
HUNTER brings on Lori Ruggiero as managing director of its corporate communications practice... Covo Intelligence, an independent research and intelligence firm, names Tony Cheevers director of strategic growth... MS NOW (formerly MSNBC) hires Brian Swarth as SVP of marketing, effective July 20. 
Whit Clay, who exited the Co-CEO slot at Sloane & Co. 18 months ago to head Longacre Square Partners’ New York office, has been promoted to serve as the first CEO of the financial communication shop.
Global Strategy Group names Claudio Taratuta as an EVP of the L@B, its in-house creative and media agency. Taratuta joins GSG from Praytell, where he was a founding team member... ROKK Solutions appoints Kris Havens as EVP of intel and insights. Havens was most recently a partner at Penta Group... Cliff House Maine brings on William Courtney Lowe as chief business development and brand strategist. Lowe joins Cliff House Maine from Chatham Bars Inn on Cape Cod, where he was VP of marketing & business development. 
