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Burson Cohn & Wolfe today unveiled its BCW brand mark, corporate website and an array of social media channels.
“With BCW, we combined the deep expertise of our two heritage organizations—Burson-Marsteller and Cohn & Wolfe—to create an advanced agency to meet the needs of today’s clients and their targeted stakeholders,” said CEO Donna Imperato in unveiling the rebranding effort.
The focus of the www.bcw-global.com site is the firm’s work, added Jim Joseph, global president for brand solutions. “BCW is about combining world-class expertise in our legacy strengths with next-generation integrated solutions, he said. “And that’s exactly what we wanted to express with our new branding and logo—the union of the best of both our worlds to form something truly distinctive, fresh and innovative.”
BCW, which is owned by WPP, has 4,000 staffers.
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Vogel Group, a DC-headquartered government affairs and consulting firm, forms a strategic partnership with Montreal-based public affairs firm Boléro Stratégies... Matter Communications launches project-based offerings for B2C companies looking to increase brand awareness and visibility... Tucker/Hall, a Tampa-based PR and public affairs firm, opens a new office in Orlando. 
Why investing in public relations is ultimately about building bridges in a connected world.
Edelman is laying off 330 people (5.3 percent of its workforce) to cope with an anticipated eight percent shortfall in 2024 US revenues, and client demand for one-stop shopping for speciality services.
