Burson Cohn & Wolfe today unveiled its BCW brand mark, corporate website and an array of social media channels.
“With BCW, we combined the deep expertise of our two heritage organizations—Burson-Marsteller and Cohn & Wolfe—to create an advanced agency to meet the needs of today’s clients and their targeted stakeholders,” said CEO Donna Imperato in unveiling the rebranding effort.
The focus of the www.bcw-global.com site is the firm’s work, added Jim Joseph, global president for brand solutions. “BCW is about combining world-class expertise in our legacy strengths with next-generation integrated solutions, he said. “And that’s exactly what we wanted to express with our new branding and logo—the union of the best of both our worlds to form something truly distinctive, fresh and innovative.”
BCW, which is owned by WPP, has 4,000 staffers.