 Rebecca Messina |
Uber has hired Coca-Cola veteran Rebecca Messina as its first global chief marketing officer.
Messina joins Uber from Beam Suntory, where she was senior VP and global chief marketing officer.
Before that, she spent 22 years at the Coca-Cola Company, most recently as senior VP marketing & innovation, ventures & emerging brands.
Messina will work with Uber’s international marketing teams on branding and marketing strategies, as well as helping to repair the company’s reputation, which took a major hit amidst accusations of a toxic work culture and the subsequent resignation of co-founder Travis Kalanick.
Messina’s hiring follows last month’s announcement that former Warranty Group CEO & Merrill Lynch alum Nelson Chai would become chief financial officer of the company.
Uber CEO Dara Khosrowshahi said last week that the company was on track to launch an IPO next year and had no plans to sell its self-driving car research division.
Business leaders will face challenges in the upcoming year, some of which will come as a complete surprise, or beyond anyone's imagination.
Teneo has hired Philipp Grontzki, who is a 20-year veteran of corporate communications and financial journalism, as a managing director in its strategy and communications group.
Rowan Benecke, who co-founded Zeno Group and helmed Burson-Marsteller's tech practice, has joined McKinsey & Co as director of communications for North America.
BCW has named Golin's Matt Coldagelli EVP and leader of its corporate affairs practice in Chicago.
Abby Bailey, who headed corporate communications for Fedex in its Middle East, India and Africa region, has joined Teneo as managing director in Dubai.
Have a comment? Send it to 
No comments have been submitted for this story yet.