Rebecca Messina
Rebecca Messina

Uber has hired Coca-Cola veteran Rebecca Messina as its first global chief marketing officer.

Messina joins Uber from Beam Suntory, where she was senior VP and global chief marketing officer.

Before that, she spent 22 years at the Coca-Cola Company, most recently as senior VP marketing & innovation, ventures & emerging brands.

Messina will work with Uber’s international marketing teams on branding and marketing strategies, as well as helping to repair the company’s reputation, which took a major hit amidst accusations of a toxic work culture and the subsequent resignation of co-founder Travis Kalanick.

Messina’s hiring follows last month’s announcement that former Warranty Group CEO & Merrill Lynch alum Nelson Chai would become chief financial officer of the company.

Uber CEO Dara Khosrowshahi said last week that the company was on track to launch an IPO next year and had no plans to sell its self-driving car research division.