Global communications firm Allison+Partners has acquired London-based consumer and B2B tech PR and digital marketing agency OneChocolate Communications.
Financial terms of the deal were not publicly disclosed.
OneChocolate counts clients in the consumer, B2B and technology sectors. Founded in 1992 by Jill Coomber and Sue Grant, the London-based shop maintains additional offices in Munich and San Francisco.
The acquisition adds more than 40 people to the MDC Partners unit’s employee roster. OneChocolate will retain its branding for the time being but will eventually transition to take the Allison+Partners name over a six-month period. Coomber has been named managing director of Allison+Partners’ consumer practice in Europe, while Grant will serve as managing director of Allison+Partners’ technology practice in Europe. Both will join the agency’s European management team. No other staff changes were reported.
“The acquisition bolsters our consumer and technology expertise to help us to break new ground in the European market as we continue to see larger global opportunities,” Allison+Partners Global Chairman and CEO Scott Allison told O’Dwyer’s. “In addition to the immediate value they will add to our clients, their 25-year track record of building business and cultivating staff will also add tremendous expertise to our European management team.”