Sky Valley Foods

BML Public Relations has been selected as agency of record for Danville, VA-based Sky Valley Foods, which produces organic meal enhancers including salad dressings, specialty sauces, condiments, marinades, pasta sauce and sparkling beverages. BMLPR will spearhead all public relations efforts on behalf of the company, placing heavy emphasis on its Organicville® brand. Specifically, the agency will work to drive consumer buzz surrounding product launches, innovations and brand announcements, as well as developing creative tactics to keep the brand in the news. BMLPR’s client roster also includes Applebee’s Neighborhood Grill & Bar, Villa Italian Kitchen, ShopRite Supermarkets, Wayback Burgers, Monster Jam, Monster Energy AMA Supercross, Disney On Ice, Smashburger and Panera Bread.

Snowsports

Meteorite PR has been named public relations agency of record for Snowsports Industries America. Meteorite will oversee all PR efforts for the industry trade association. SIA works to help build the future of snow sports. It is non-profit and member-owned, with constituents in the supplier, retailer, rep and resort communities. SIA President Nick Sargent said of Meteorite that “they’re entrenched in our industry and understand our business like no other.” An outdoor-focused agency, Meteorite’s client roster includes The North Face, Dynafit and Sego Ski Co.

Undertone

5W Public Relations has been named PR agency of record for digital branding company Undertone. 5W’s work for Undertone began with the announcement of the company’s new US office at One World Trade Center, for which the agency secured coverage in the New York Post. It has also set up desk-side interviews with media outlets including Business Insider, Adweek and Digiday in an effort to boost Undertone’s presence in the industry and promote company president Michael Pallad as an industry thought leader. Undertone, a division of global technology company Perion Ltd., says its mission is to bridge the gaps in the digital advertising landscape by delivering cohesive stories that reach consumers across the most important touchpoints, screens and platforms. 

Black Eyed Vodka

Red Fan Communications of Austin has added BlackEyed Distilling Co. to its client roster. Red Fan will be providing BlackEyed Distilling Co. with storyline strategy and messaging, media relations, social media recommendation and press-related copywriting (press releases, media alerts and project briefs). BlackEyed Distilling is a 100% Texas artisan vodka company that has created the first vodka crafted by hand from black-eyed peas. Red Fan’s other food and beverage clients include the Austin restaurant Suerte and Ben Milam Whiskey.