 From left: Lana Tkachenko, Jill Hawkins, Matthew Lenig, Casey Ruggiero, Alison Swift |
360PR+ has brought on Matthew Lenig in the newly created position of SVP-creative director, Casey Ruggiero as director of digital marketing and Alison Swift as director of consumer insights & brand strategy. Lenig comes to 360PR+ after serving as VP, group creative director at McCann Worldwide. Before that, he was co-founder and creative director at C+C East in Boston. He has worked with such consumer and corporate clients as New Balance, ExxonMobil, Anheuser-Busch and Green Mountain Coffee. Ruggiero, the founder of digital consulting group Trend Spotter Media, has also served as sales director at ad tech company Rubicon Project and digital media supervisor at Allen & Gerritsen. Swift has spent more than a decade in research and media planning roles at agencies including Havas, a&g and Match. In addition, Jill Hawkins has been promoted to SVP-creative director, working with Lenig, and Lana Tkachenko has been elevated from senior digital media manager to director of social media. 360PR+ has offices in Boston, New York and San Francisco.
 Robert Udowitz |
Gould + Partners has named Robert Udowitz and Don Bates as lead senior counselors for the Washington area. Udowitz has practiced at Fleishman-Hillard, Powell Tate and Rubenstein Associates, as well as holding senior positions at trade associations and publicly traded corporations. His private practice includes consulting as well as an agency search firm, RFP Associates. He has been an officer of the PRSA-National Capital Chapter for more than ten years. Bates, who has worked with G+P for several years, owned and operated The Bates Company for 12 years, before selling it in 1995. He also teaches at New York University and is the founding director of George Washington’s University’s graduate PR degree program. Udowitz and Bates will contact D.C.-area PR and marketing firms regularly with agency management advice. They will also provide counsel on valuation and succession planning as needed, in collaboration with G+P’s New York City home office.
 Crystal Cooper |
Signature FD, financial design, advisory firm, has appointed Crystal Cooper as director of marketing and communications. Cooper joins the firm from ad tech company Cardlytics, where she was most recently senior marketing and communications manager. Before that, she was an account supervisor at Porter Novelli and an account exec at Brandware Public Relations. In her new post, Cooper will focus on enhancing SignatureFD’s brand and services among current and prospective clients, as well as partners.
Steve Rice, who served as director of political mobilization for Boeing, joins DC-based bipartisan public affairs and strategic communications firm The Herald Group as SVP, overseeing its grasstops and 50-state field operations. 
Qorvis has named Victor Shiblie senior advisor to boost its international network and global business opportunities.
Pierre DuBois has taken the VP-public affairs post at AIB Data Centers, developer of the digital infrastructure for AI hosting and high-performance computing workloads.
Allison Worldwide names Victoria Brophy EVP, head of corporate and technology in Europe. Brophy comes to the firm from Golin Ketchum London, where as EVP she built and led the London Corporate Affairs practice... 
Signal Group, a DC-based public affairs firm, hires Josie Feron as director. Feron was most recently communications director for the Office of Congresswoman Deborah Ross (D-NC)... Moburst, a mobile-first digital agency driven by a proprietary AI program, appoints Etgar Shpivak as VP of marketing... Howard University hires Jasmine Gurley as senior director of public relations in the Office of University Communications.
