People on the Move

From left: Lana Tkachenko, Jill Hawkins, Matthew Lenig, Casey Ruggiero, Alison Swift

360PR+ has brought on Matthew Lenig in the newly created position of SVP-creative director, Casey Ruggiero as director of digital marketing and Alison Swift as director of consumer insights & brand strategy. Lenig comes to 360PR+ after serving as VP, group creative director at McCann Worldwide. Before that, he was co-founder and creative director at C+C East in Boston. He has worked with such consumer and corporate clients as New Balance, ExxonMobil, Anheuser-Busch and Green Mountain Coffee. Ruggiero, the founder of digital consulting group Trend Spotter Media, has also served as sales director at ad tech company Rubicon Project and digital media supervisor at Allen & Gerritsen. Swift has spent more than a decade in research and media planning roles at agencies including Havas, a&g and Match. In addition, Jill Hawkins has been promoted to SVP-creative director, working with Lenig, and Lana Tkachenko has been elevated from senior digital media manager to director of social media. 360PR+ has offices in Boston, New York and San Francisco.

Robert Udowitz

Gould + Partners has named Robert Udowitz and Don Bates as lead senior counselors for the Washington area. Udowitz has practiced at Fleishman-Hillard, Powell Tate and Rubenstein Associates, as well as holding senior positions at trade associations and publicly traded corporations. His private practice includes consulting as well as an agency search firm, RFP Associates. He has been an officer of the PRSA-National Capital Chapter for more than ten years. Bates, who has worked with G+P for several years, owned and operated The Bates Company for 12 years, before selling it in 1995. He also teaches at New York University and is the founding director of George Washington’s University’s graduate PR degree program. Udowitz and Bates will contact D.C.-area PR and marketing firms regularly with agency management advice. They will also provide counsel on valuation and succession planning as needed, in collaboration with G+P’s New York City home office.

Crystal Cooper

Signature FD, financial design, advisory firm, has appointed Crystal Cooper as director of marketing and communications. Cooper joins the firm from ad tech company Cardlytics, where she was most recently senior marketing and communications manager. Before that, she was an account supervisor at Porter Novelli and an account exec at Brandware Public Relations. In her new post, Cooper will focus on enhancing SignatureFD’s brand and services among current and prospective clients, as well as partners.