The problems communicators face during such situations as hurricanes and blackouts are the subject of “Disaster Communications: Preparing Yourself, Your Team, and Your Company for the Unexpected,” a Sept. 25 event at FleishmanHillard (220 East 42nd Street, New York). Produced by Worst Case Scenario, the crisis communications-focused MeetUp hosted by PRSA-NY, the event will address such topics as: the predictable phases of disasters, why you must prepare personally before you can perform professionally, why NYC's status as a global media center impacts every decision you make and how the 'tribalization' of social media could affect future disaster communications. Speakers will incude Errol Cockfield, senior VP of communications as MSNBC; Michael de Vullpillieres, communications officer for the America Red Cross; NY City Emergency Management Agency director of communications Allison Pennisi, Director of Communications; and Chris Nelson, senior VP, crisis lead for the America, Fleishman-Hillard: Chris Nelson, Senior VP, Crisis Lead for the Americas. The event runs from 6 - 7:30 p.m. For more information, or to reserve a seat, click here.
Raymond Crosby and Maia Brown
Crosby Marketing has awarded a $5,000 scholarship to Maia Brown, a senior at Broadneck High School in Annapolis, MD. The Crosby Marketing & Media Scholarship is awarded annually to a high school senior who displays the attributes and academic rigor necessary to excel in the fields of marketing or media. It is part of Scholarships for Scholars, a nonprofit organization that recognizes students in Maryland’s Anne Arundel County students who demonstrate exceptional scholastic achievement overall and in subjects like STEM, English, social studies, and the arts. This year, 30 outstanding students representing 11 high schools in the county received $160,000. “It’s gratifying to help support worthy students who can become future leaders in the communications field,” said Crosby president and CEO Raymond Crosby. Brown is using her scholarship to attend Pace University in New York City.
Women in PR in North America is offering an online course intended to help women who are looking to advance their careers. The “Women in PR Business Leadership Challenge,” which will be available from Oct. 1 – Oct 31, takes students through the steps they need to maximize their potential and position themselves as PR experts. The course’s 20 daily lessons focus on strategies that participants can employ to showcase their credibility and experience, taking the expertise required to manage a client’s brand and applying it to the development of a personal brand. The cost of participating in the challenge is $27 for Women in PR members, $47 for non-members. For more information, or to register for the Challenge, go to Women in PR’s website.