Havas Group has taken an investment stake in Miami-based Republica, a 120-member strong multicultural integrated communications shop, offering advertising, PR, digital, social, experiential, analytics, consumer science, media buying and research services
Republica, which will be recast as Republica Havas, will be the French ad/PR combine’s leading multicultural offering in the $3.4T market.
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Jorge Plasencia (L) & Luis CasamayorCo-Founders Jorge Plasencia and Luis Casamayor will be in charge of RH and plot its expansion into the key New York, Chicago and Los Angeles markets.
Plasencia called the deal “the right partnership because it allows us to continue to do what we love, staying true to our culture and our people.”
He will report to Paul Marobella, Havas Creative North America CEO, who said, “Republica’s fluency in multicultural values and preferences will allow our clients to connect to diverse audiences with authenticity and impact.”
Jackeline Stewart-Hawkins has joined BCW as executive VP and leader of its polycultural consulting unit.
Gen Z Latinos are on their way to becoming the main engine of population and economic change in the U.S. within the next decade. Communicators are taking notice.
The Axis Agency, which launched in 2005 as Weber Shandwick’s multicultural marketing unit, is now an independent and minority-owned shop as CEO Armando Azarloza and COO Carmen Lawrence have acquired the brand from Interpublic.
Multicultural audiences account for almost 40 percent of the U.S. population, yet multicultural media buys made up only about five percent of the total ad and marketing revenues in the U.S. last year, according to a report.
Horizon Media and hip-hop artist Pitbull have joined forces to start a marketing agency aimed at the multicultural market.
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