 Jean-Francois Bonneté |
EVINS Communications toasts Bonneté Consulting Incorporated, which bills itself as a specialty wine/spirits brand builder. It will manage media initiatives nationwide for BCI and select brands including Trois Rivieres Rhums from Martinique, newly launched Liberation de Paris wines from France, and Mauritius-based New Grove Rum. BCI’s services include brand and category analytics, brand positioning, commercial and trade launches, strategic management, industry relations, marketing and program planning.
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Bullfrog + Baum is agency for Canyon Ranch. The firm will develop and execute strategic PR, while also helping to drive global exposure for the brand in the luxury wellness space. B+Baum will handle national and regional media relationships, events and strategic brand partnerships, and programming development. Canyon Ranch operates wellness destinations in Tucson, Arizona and Lenox, Massachusetts, as well as the world’s largest day spa at The Venetian and The Palazzo hotels in Las Vegas. It also operates 22 Canyon Ranch at Sea wellness facilities onboard luxury cruise ships.
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The Pollack PR Marketing Group has been hired by substance abuse prevention education organization D.A.R.E. America to work on the nationwide launch of its opioid and prescription drug abuse prevention lessons for schools and communities across the country. Pollack will conduct widespread local and regional media relations to drive awareness of the new program. It will also execute a thought leadership program to support D.A.R.E. America’s educational effort and bring national attention to the urgent issue of opioid abuse. “The agency has presented a strategy that we believe will not only reach our constituents, but also the community leaders and influencers in local government, health and education—who all can make a difference in preventing this national crisis,” said D.A.R.E. America COO Richard Mahan.
REYA Communications lands PR work from Schlosshotel Fiss, a ski property in the Tyrol region of western Austria... B-Engaged, global sports marketing agency headquartered in London, is engaged by Visit Seattle to lead its global football strategy in the build-up to the 2026 FIFA World Cup... William Mills Agency picks up job to elevate the industry presence of PentEdge.
Joe Smith, a brand consultancy that is part of Padilla, comes on board as brand partner for the Science Museum of Virginia... Christie & Co is named agency of record for the LASCO Lightning Weeder, which uses an electric discharge system to facilitate weed control while ensuring zero damage to crops... Merlot Marketing lands American Outdoor Grill, a division of RH Peterson and manufacturer of outdoor cooking appliances.
Trevelino/Keller adds Kreate, the designer, manufacturer and distributor of HDX and Husky storage products, to its client roster... Elle Communications, a subsidiary of Dolphin Entertainment, is named agency of record for NET Recovery, makers of an FDA-cleared neurostimulation device designed to reduce opioid and stimulant use... JOTO PR Disruptors signs up to help raise public awareness of Wisner Baum, a Los Angeles-based plaintiff law firm that has taken on companies in the pharmaceutical and environmental sectors, as well handling product liability litigation.
Gateway Group gets investor relations duties for Genasys, a company offering a comprehensive portfolio of preparedness, response, and analytics software and hardware systems... Stone Junction lands Precision Micro, a photochemical etching company, to help raise its visibility in industrial markets... PhillComm Global is named agency of record for futurist Matt Maher and his firm, M7 Innovations.
Redpoint is named US-based PR agency of record for Kintetsu Railway, the largest private railway system in Japan...Ogilvy Health is named PR and marketing agency of record for Azurity Pharmaceuticals... Zapwater Communications signs on .HERE Maldives, a resort operated by Seaside Collection... Cherish PR's London-based team has been engaged by the Lagos International Theatre Festival for a UK PR brief to raise awareness of this year’s Festival.
