 Jean-Francois Bonneté |
EVINS Communications toasts Bonneté Consulting Incorporated, which bills itself as a specialty wine/spirits brand builder. It will manage media initiatives nationwide for BCI and select brands including Trois Rivieres Rhums from Martinique, newly launched Liberation de Paris wines from France, and Mauritius-based New Grove Rum. BCI’s services include brand and category analytics, brand positioning, commercial and trade launches, strategic management, industry relations, marketing and program planning.
 |
Bullfrog + Baum is agency for Canyon Ranch. The firm will develop and execute strategic PR, while also helping to drive global exposure for the brand in the luxury wellness space. B+Baum will handle national and regional media relationships, events and strategic brand partnerships, and programming development. Canyon Ranch operates wellness destinations in Tucson, Arizona and Lenox, Massachusetts, as well as the world’s largest day spa at The Venetian and The Palazzo hotels in Las Vegas. It also operates 22 Canyon Ranch at Sea wellness facilities onboard luxury cruise ships.
 |
The Pollack PR Marketing Group has been hired by substance abuse prevention education organization D.A.R.E. America to work on the nationwide launch of its opioid and prescription drug abuse prevention lessons for schools and communities across the country. Pollack will conduct widespread local and regional media relations to drive awareness of the new program. It will also execute a thought leadership program to support D.A.R.E. America’s educational effort and bring national attention to the urgent issue of opioid abuse. “The agency has presented a strategy that we believe will not only reach our constituents, but also the community leaders and influencers in local government, health and education—who all can make a difference in preventing this national crisis,” said D.A.R.E. America COO Richard Mahan.
Praytell is appointed integrated communications agency of record for If You Care, a sustainable household products brand... Scout Lab is named agency of record for the National Eating Disorder Association... P-22 Agency signs on as public relations agency of record for Cachasol, a small-batch tequila and coastal farm distillery experience in Sayulita, Mexico.
Nickerson picks up Smartify Media, a digital out-of-home advertising network specializing in digital windows and retail media displays.... Meyocks signs on to work with LoCo Lab, a company that provides tech solutions focused on enhancing efficiency, regulatory compliance and accountability across supply chains... MZ Group is engaged to lead a strategic investor relations and financial communications program for ESS Tech, Inc., a manufacturer of long-duration iron flow energy storage systems for commercial and utility-scale applications.
Fire on the Hill, which has offices in London and New York, lands renewable energy developer JERA Nex... TEAM LEWIS takes on AOR duties for PetScreening, which provides pet policy management software... Echo-Factory, a Pasadena, CA-based marketing agency specializing in healthcare and life sciences, is selected as AOR for Catalina Island Health, Santa Catalina Island's only medical facility.
Emblem Public Relations comes on board as agency of record for LAIE Vermouth, a craft sipping vermouth... AMP3 Public Relations picks up AOR duties for Dr. Scholl’s Shoes... KNB Communications, a healthcare marketing and PR agency, is engaged to elevate awareness around the launch of Novare.
ELMNTL, a Denver travel PR firm, brands, assumes global PR duties for Brunei’s Tourism Development Department... Laura Davidson Public Relations is picked by Sonas Collection, a portfolio of family-owned boutique hotels and luxury retreats located along Scotland’s West Coast... Stretch PR, adds Hairdo Spirit Wear, a line of temporary hair accessories, to its roster.
