 Jean-Francois Bonneté |
EVINS Communications toasts Bonneté Consulting Incorporated, which bills itself as a specialty wine/spirits brand builder. It will manage media initiatives nationwide for BCI and select brands including Trois Rivieres Rhums from Martinique, newly launched Liberation de Paris wines from France, and Mauritius-based New Grove Rum. BCI’s services include brand and category analytics, brand positioning, commercial and trade launches, strategic management, industry relations, marketing and program planning.
 |
Bullfrog + Baum is agency for Canyon Ranch. The firm will develop and execute strategic PR, while also helping to drive global exposure for the brand in the luxury wellness space. B+Baum will handle national and regional media relationships, events and strategic brand partnerships, and programming development. Canyon Ranch operates wellness destinations in Tucson, Arizona and Lenox, Massachusetts, as well as the world’s largest day spa at The Venetian and The Palazzo hotels in Las Vegas. It also operates 22 Canyon Ranch at Sea wellness facilities onboard luxury cruise ships.
 |
The Pollack PR Marketing Group has been hired by substance abuse prevention education organization D.A.R.E. America to work on the nationwide launch of its opioid and prescription drug abuse prevention lessons for schools and communities across the country. Pollack will conduct widespread local and regional media relations to drive awareness of the new program. It will also execute a thought leadership program to support D.A.R.E. America’s educational effort and bring national attention to the urgent issue of opioid abuse. “The agency has presented a strategy that we believe will not only reach our constituents, but also the community leaders and influencers in local government, health and education—who all can make a difference in preventing this national crisis,” said D.A.R.E. America COO Richard Mahan.
Padilla is picked by performance supplement brand Ambrosia Collective to launch Planta Powered by Solein... Diffusion gets AOR duties for Mondo Robotics, which develops consumer robotics products designed to integrate seamlessly into daily life... Redpoint signs on as North American PR representative for Setouchi DMO, which promotes travel to the western Japan region... Campstories lands Sojourn Lodging, a family-owned tiny home resort in the foothills of the Smoky Mountains.
Scout Lab gets AOR duties for JoeyCo, a platform that connects older adults with younger people seeking affordable housing support... McLean Media picks up OpenRoad Insurance, which covers classic and collector vehicles and related coverages... 5WPR lands Novo, a financial platform for independent business owners... Colangelo & Partners wins Finger Lakes Wine Alliance.
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months... The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications... Wise Up PR lands Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications.
TURNER comes on board as the first PR AOR for Overseas Adventure Travel, which specializes in a small-group land and small-ship adventures for the 50 and over crowd... FINN Partners lands Langham Hospitality Group, manager of The Langham, Custom House, Bangkok, which is launching later this year... Hannah Cranston Media picks up NULASTIN, a beauty company that offers elastin replenishment products for hair, lashes, brows and skin.
Champion picks up Delray Beach, FL-based Brooklyn Water Bagel, known for bringing an authentic New York-style bagel experience to guests through its proprietary water technology... Ruder Finn partners with Wendy’s to drive executive visibility, corporate reputation, strategic storytelling, creator and influencer engagement, cultural relevance and issues management... IMAGINE PR lands US duties for Austria's Burg Hotel Lech. 
