EVINS Communications toasts Bonneté Consulting Incorporated, which bills itself as a specialty wine/spirits brand builder. It will manage media initiatives nationwide for BCI and select brands including Trois Rivieres Rhums from Martinique, newly launched Liberation de Paris wines from France, and Mauritius-based New Grove Rum. BCI’s services include brand and category analytics, brand positioning, commercial and trade launches, strategic management, industry relations, marketing and program planning.
Bullfrog + Baum is agency for Canyon Ranch. The firm will develop and execute strategic PR, while also helping to drive global exposure for the brand in the luxury wellness space. B+Baum will handle national and regional media relationships, events and strategic brand partnerships, and programming development. Canyon Ranch operates wellness destinations in Tucson, Arizona and Lenox, Massachusetts, as well as the world’s largest day spa at The Venetian and The Palazzo hotels in Las Vegas. It also operates 22 Canyon Ranch at Sea wellness facilities onboard luxury cruise ships.
The Pollack PR Marketing Group has been hired by substance abuse prevention education organization D.A.R.E. America to work on the nationwide launch of its opioid and prescription drug abuse prevention lessons for schools and communities across the country. Pollack will conduct widespread local and regional media relations to drive awareness of the new program. It will also execute a thought leadership program to support D.A.R.E. America’s educational effort and bring national attention to the urgent issue of opioid abuse. “The agency has presented a strategy that we believe will not only reach our constituents, but also the community leaders and influencers in local government, health and education—who all can make a difference in preventing this national crisis,” said D.A.R.E. America COO Richard Mahan.