Entertainment and lifestyle marketing agency Allied Integrated Marketing has opened a new office in London.
“Allied has developed a real expertise in OTT marketing, which is inherently a global product,” Allied CEO Clint Kendall told O’Dwyer’s. “Opening our London office expands our presence internationally so we can continue to grow alongside our clients.”
Adam Cunningham, who’s served as Allied’s chief digital officer for the last year, has now relocated to London, where he’ll focus on the company’s expansion into the UK and European markets while continuing to oversee the agency’s digital division in North America and Europe.
Cunningham will be joined by NBCUniversal alum Rachel Mansson, who's been appointed to the role of general manager, international. Mansson formerly served as international new media VP of marketing at NBCUniversal. She previously held marketing manager roles at Universal Pictures International, Star TV, MTV Europe and PolyGram.
In light of Allied’s international expansion, the agency has also rebranded under a new banner, Allied Global Marketing.
Allied, was founded in 1986, staffs more than 400 in nearly two-dozen offices locations across North America, Europe and Asia. It counts 20th Century Fox, Amazon, Disney, NBC Netflix and Warner Brothers as clients.