The Infatuation, restaurant discovery platform, has hired Michael Sinatra as its first-ever VP-communications.
He will handle media relations, internal/external PR and reputation management at the 10-year-old company launched by music business executives Chris Stang and Andrew Steinthal that offers reviews, guides and special events.
Most recently, Sinatra was global external communications director at consumer/commercial products marketer Newell Brands and communications, PR, PA and social market leader at Whole Foods, where he developed partnerships for the organic grocer with The Infatuation.
Sinatra began his PR career at FleishmanHillard in New York.
A key focus of Sinatra will be to re-introduce and expand the Zagat brand, which The Infatuation acquired from Google earlier this year.
Sinatra reports to CEO Stang.