 Charlene MacDonald |
Charlene MacDonald, a Capitol Hill veteran who was senior policy advisor to House Democratic Whip Steny Hoyer, has joined FTI Consulting in DC as managing director in its strategic communications unit.
Prior to joining the Maryland Congressman's office, MacDonald served on the Senate Budget Committee—when it was chaired by Washington Democrat Patty Murray—as senior advisor for Medicare & Social Security. She also was deputy chief of staff to Rep. Allyson Schwartz (D-PA), handling policy matters including the launch of the Affordable Care Act.
John Capodanno, America's head of the stratcomm unit's healthcare & life sciences unit, says clients will benefit from MacDonald's expertise as "drug pricing, regulatory reforms, outcomes-based healthcare systems and the digital revolution, the healthcare industry is going through a convulsive transformation."
To increase the influence of health-related social media content, communicators need to change the focus from influencers to the audiences they are trying to reach.
AI has increasingly become the first place patients, caregivers and HCPs go to for answers to health-related questions. This fundamentally changes the role of healthcare communications.
To negotiate the demands of media, investors, regulators and the market, communicators to make sure that their narrative they construct is defensible every stop of the way.
In a health landscape crowded with claims, brands earn trust by pairing credible proof with human stories, cultural relevance, and empowerment.
Binaytara, the Bellevue, WA-based nonprofit dedicated to improving access to cancer care and fostering scientific research, has appointed FINN Partners as its global PR firm.
