Abelow PR has been selected as agency of record for bespoke Napa and Sonoma wine tour company Cultured Vine, effective Oct. 1. Abelow will do news releases, familiarization trips for journalists, promotional tie-ins and general brand awareness. They will also be arranging deskside interviews for the founder with the luxury press. Cultured Vine gets its clientele into upscale, under-the-radar wineries. Abelow, which just celebrated 25 years in business, also represents such wine, spirits and travel clients as Veuve Cliquot, Martin Millers Gin and privately-guided tour company Kensington.
Marketing Maven has been retained to support business media relations for the Crypto Invest Summit; a conference focused on investing in blockchain technologies. The summit will be held from Oct. 22-24 at the Los Angeles Convention Center. Marketing Maven will conduct a public relations campaign, concentrating on top-tier business and general news media, that will begin this month and run through the Crypto Invest Summit period. The Summit features top innovators and changemakers in the blockchain and crypto ecosystem. Steve Wozniak, the inventor and electronics engineer who co-founded Apple, Inc., will be a keynote speaker. Marketing Maven CEO and president Lindsey Carnett will be featured on a panel discussing marketing and PR for security token offerings. Marketing Maven is also the PR firm for the recently launched Crypto Exchange Ranks. To register for the Crypto Invest Summit visit: https://cryptoinvestsummit.io/
PAN Communications has added CommerceCX, a brand that provides enterprise digital solutions, and customer analytics platform Custora to its expanding martech roster. PAN will leverage its martech experience to drive awareness and market visibility for both brands. The announcement follows Custora’s recent round of Series B funding, news that PAN helped promote during a critical growth period for the brand. PAN’s other martech clients include Bazaarvoice, MediaMath, Nanigans, SAP Customer Experience and WhiteOps.
Mfa Marketing & PR has picked up several new accounts. For Swedish payment solution service Klarna, Mfa will handle U.S. PR efforts. Digital rare goods marketplace app Quidd has signed up the agency to launch high-profile licensing partnerships and shape the conversation around the platform. Mfa will provide PR and communications, including executive positioning and consumer PR, for fashion rental subscription service Gwynnie Bee. In addition, MFAction, the agency’s social good and cause marketing division, has signed on to assist NAMI (National Alliance on Mental Illness) with its ambassador strategy and counsel.