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Abelow PR has been selected as agency of record for bespoke Napa and Sonoma wine tour company Cultured Vine, effective Oct. 1. Abelow will do news releases, familiarization trips for journalists, promotional tie-ins and general brand awareness. They will also be arranging deskside interviews for the founder with the luxury press. Cultured Vine gets its clientele into upscale, under-the-radar wineries. Abelow, which just celebrated 25 years in business, also represents such wine, spirits and travel clients as Veuve Cliquot, Martin Millers Gin and privately-guided tour company Kensington.
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Marketing Maven has been retained to support business media relations for the Crypto Invest Summit; a conference focused on investing in blockchain technologies. The summit will be held from Oct. 22-24 at the Los Angeles Convention Center. Marketing Maven will conduct a public relations campaign, concentrating on top-tier business and general news media, that will begin this month and run through the Crypto Invest Summit period. The Summit features top innovators and changemakers in the blockchain and crypto ecosystem. Steve Wozniak, the inventor and electronics engineer who co-founded Apple, Inc., will be a keynote speaker. Marketing Maven CEO and president Lindsey Carnett will be featured on a panel discussing marketing and PR for security token offerings. Marketing Maven is also the PR firm for the recently launched Crypto Exchange Ranks. To register for the Crypto Invest Summit visit: https://cryptoinvestsummit.io/
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PAN Communications has added CommerceCX, a brand that provides enterprise digital solutions, and customer analytics platform Custora to its expanding martech roster. PAN will leverage its martech experience to drive awareness and market visibility for both brands. The announcement follows Custora’s recent round of Series B funding, news that PAN helped promote during a critical growth period for the brand. PAN’s other martech clients include Bazaarvoice, MediaMath, Nanigans, SAP Customer Experience and WhiteOps.
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Mfa Marketing & PR has picked up several new accounts. For Swedish payment solution service Klarna, Mfa will handle U.S. PR efforts. Digital rare goods marketplace app Quidd has signed up the agency to launch high-profile licensing partnerships and shape the conversation around the platform. Mfa will provide PR and communications, including executive positioning and consumer PR, for fashion rental subscription service Gwynnie Bee. In addition, MFAction, the agency’s social good and cause marketing division, has signed on to assist NAMI (National Alliance on Mental Illness) with its ambassador strategy and counsel.
Impact PR & Communications signs on to provide strategic communications and support for Hudson Valley Connected, a regional initiative expanding free technology assistance and digital literacy resources throughout the Valley... TURNER is named national PR partner for Travel Oregon... Rubenstein Public Relations is named AOR for workforce development organization America Works.
FINN Partners flies with Textron Aviation Inc., working on the company’s 2026 Special Olympics Airlift and other key initiatives... Archer is named lead strategy and North American PR firm by CASE Construction Equipment... NLG Communications signs on as strategic communications advisor for Metrolink, a commuter rail system in Southern California. 
Rubenstein Public Relations re-ups as agency of record for Doroni Aerospace, a provider of personal electric vertical takeoff and landing aircraft... Zapwater Communications is appointed US AOR for The Cliff Hotel Jamaica, a luxury destination resort in Negril’s West End... MZ Group lands strategic investor relations and financial communications program for Zefiro Methane Corp.
Ripley PR is named PR shop for HCSS, which provides construction management software for the heavy civil and infrastructure construction industry... Redpoint checks in at The Alfond Inn at Rollins College... RG2 Communications lands International Design, a curatorial platform bringing together collectible design, contemporary art and cultural experiences.
Coyne PR picks up AOR duties for Goddard Systems, LLC, manager of a franchise system that serves more than 100K students... GO PR lands JW Marriott Detroit Water Square, which will open in February 2027... REYA Communications signs on as the U.S. and Canada agency of record for Yora Nordic Spa Brownstone, a 130,00-square-foot property opening in Portland, CT this November.
