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5W Public Relations will handle the Stand Up for Heroes event, which will include headliners Bruce Springsteen, Jon Stewart, Seth Meyers and others, slated for Madison Square Garden Nov. 5.
Presented by the New York Comedy Festival and the Bob Woodruff Foundations, the Stand up for Heroes program will honor wounded veterans and their families.
The PR firm's consumer lifestyle and entertainment brands unit also represents the NYCF and Caroline Hirsch, founder of both events.
Celebrating its 15th anniversary, the NYCF runs from Nov. 5-11 and various venues throughout the city. It will include acts such as Conan O'Brien, Marc Maron and Jim Jeffries.
Festival organizer Hirsch is the founder of New York comedy club Carolines on Broadway.
Pop culture has always shaped what we wear, say and buy. It’s time for it to shape what we do for one another.
Mika El-Baz, who did a nearly 18-year run at Sony Music’s RCA Records label, has joined Apple Music’s PR team, according to The Hollywood Reporter.
Katie Martin Kelley has joined Warner Bros. Motion Picture Group as executive VP-communications.
Doug Mishkin, who was in charge of the National Football League’s gambling-related commercial activities, has joined Bryan Cave Leighton Paisner’s global sports and entertainment group.
Kristina Schake has joined Walt Disney Co. as executive VP-global communications as she wrapped up a 10-month stint as the Biden administration’s COVID-19 public education campaign director.
