Jennifer Erickson
Jennifer Erickson

GE has promoted Jennifer Erickson to chief communications officer. Erickson has most recently been executive director, GE Global Communications, with responsibility for developing and executing GE’s external communications strategy. Prior to joining GE in 2013, she spent more than 15 years at Motorola, where she last served as chief communications officer for Motorola Mobility. In her new role, Erickson will lead GE’s communications function globally, including internal/external communications, public affairs, executive communications, and public relations. She will report to Linda Boff, Chief Marketing & Learning Officer, GE.

Heather Craft
Heather Craft

Hotwire has promoted Heather Craft to executive vice president. The agency has also hired Andrew Corcione as a senior VP and Keith Parker as a VP. Craft was previously senior VP, client services, working accounts including NetApp, Dell Boomi, Zuora and Commvault. In her new role, she is responsible for developing campaigns that support client business goals, client satisfaction for global and national accounts and for developing B2B talent. Corcione joins Hotwire from Finn Partners, where he was a partner and Next Tech Lead. He will be responsible for driving the strategy and direction of the software and services clients in Hotwire’s B2B practice. Parker joins Hotwire from the Greater Sacramento Economic Council, where he served as the vice president of marketing and communications. He will provide strategic council for some of the agency’s largest B2B accounts.

Jillian Janaczek
Jillian Janaczek

BCW (Burson Cohn & Wolfe) has promoted Jillian Janaczek to executive vice president, managing director, market leader for New York. Rachi Govil will assume Janaczek’s previous role as executive VP, managing director, New York healthcare practice leader. Janaczek has been with the firm since 1997. She was a pioneer in digital and integrated communications at the firm and spearheaded award-winning programs across multiple categories. Govil, who has been with the firm for 13 years, has served as deputy practice director under Janaczek since 2015. She has led strategic communications activities in both pre- and post-approval settings for the U.S. and globally.