 Jennifer Erickson |
GE has promoted Jennifer Erickson to chief communications officer. Erickson has most recently been executive director, GE Global Communications, with responsibility for developing and executing GE’s external communications strategy. Prior to joining GE in 2013, she spent more than 15 years at Motorola, where she last served as chief communications officer for Motorola Mobility. In her new role, Erickson will lead GE’s communications function globally, including internal/external communications, public affairs, executive communications, and public relations. She will report to Linda Boff, Chief Marketing & Learning Officer, GE.
 Heather Craft |
Hotwire has promoted Heather Craft to executive vice president. The agency has also hired Andrew Corcione as a senior VP and Keith Parker as a VP. Craft was previously senior VP, client services, working accounts including NetApp, Dell Boomi, Zuora and Commvault. In her new role, she is responsible for developing campaigns that support client business goals, client satisfaction for global and national accounts and for developing B2B talent. Corcione joins Hotwire from Finn Partners, where he was a partner and Next Tech Lead. He will be responsible for driving the strategy and direction of the software and services clients in Hotwire’s B2B practice. Parker joins Hotwire from the Greater Sacramento Economic Council, where he served as the vice president of marketing and communications. He will provide strategic council for some of the agency’s largest B2B accounts.
 Jillian Janaczek |
BCW (Burson Cohn & Wolfe) has promoted Jillian Janaczek to executive vice president, managing director, market leader for New York. Rachi Govil will assume Janaczek’s previous role as executive VP, managing director, New York healthcare practice leader. Janaczek has been with the firm since 1997. She was a pioneer in digital and integrated communications at the firm and spearheaded award-winning programs across multiple categories. Govil, who has been with the firm for 13 years, has served as deputy practice director under Janaczek since 2015. She has led strategic communications activities in both pre- and post-approval settings for the U.S. and globally.
Seven Letter hires Allie Raffa, who was most recently White House correspondent for NBC News, as a senior director... Points of Light, an organization founded by President George H.W. Bush that is dedicated to volunteer service, names Jeff Zanelli as CMO... Frontieras North America, an energy and environmental technology company, appoints Nora Shepard as VP of communications.
Alcoa has named Emily Olson, who has more than 20 years of experience working in capital-intensive industries in the Americas, Europe and Asia, EVP & chief external affairs officer, effective April 6.
Longacre Square Partners has named Humza Vanderman partner and head of its London outpost as the financial communications firm expands into Europe.
FGS Global adds former Pfizer EVP and chief corporate affairs officer Sally Susman to its global executive board as an independent member, effective April 1... Codeword brings on Kim Baffi, who was previously Salesforce VP and creative director, as executive creative director... Amperity, an AI-powered customer data cloud, appoints Bridget Perry as CMO.
MOIA America, a Volkswagen Group of America subsidiary that develops and tests autonomous, all-electric ride-pooling vehicles, names Marcus Gamo head of U.S. communications... Continental Strategy brings on Francisco Petrirena as VP in its Miami office. Petrirena was previously chief of staff to former Miami city manager Art Noriega... MSQ Sport + Entertainment brings on Lauren Weil as EVP, Max Hirsch as VP of sponsorship, and Brooke Losee as VP.
