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DeVries Global has been selected to lead communications in the U.S. for SharkNinja. DeVries, an Interpublic Group agency, will be charged with driving awareness and consideration across earned channels for Shark and Ninja products via communications strategy, media and influencer relations, and measurement and analytics. The agency will join a multi-functional agency roster, including IPG media agency UM, to help drive strategic communications programs for priority initiatives. Shark cleaning and home care products and Ninja small kitchen appliances are sold directly from SharkNinja and at major retailers. “DeVries Global impressed us with their fully integrated approach to our brands that brought together a deep and compelling understanding of our brand, our consumer, and cultural insights,” said Jurjen Jacobs, SVP Shark Marketing.
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Chicago-based 3rd Coast PR has signed on to help Surge for Water, an international nonprofit organization, spotlight the work it is doing to address the global water crisis. 3rd Coast will focus on brand awareness efforts by supporting the organization’s events and initiatives, leading national media outreach through the rest of the year. Founded in 2008, Surge for Water invests in international communities by providing safe water and sanitation solutions, working hand-in-hand with local partners and community leaders to implement solutions that are sustainable and support the local economy. “The 3rd Coast team has taken the time to get to know our organization and have genuinely connected to our mission to bring safe water and sanitation to people in need,” said Surge founder Shilpa Alva.
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Klick Communications has added Ko Hana Hawaiian Agricole Rum, production and design agency Current Affairs, specialty décor rental company EventAccents and Strategic Solutions Partners, a consulting firm that works with clients in the travel and hospitality industries, to the client roster of its Los Angeles office. The agency will provide integrated marketing for the new clients, including media relations, public relations, social media, special events and partnerships and paid media. Klick Los Angeles executive VP Melendy Britt will leverage teams and agency resources from L.A., Sydney and Honolulu to execute the projects.
Violet PR picks up the Birmingham Business Alliance, the Alabama metro's lead economic development organization and chamber of commerce... Glodow Nead Communications comes on board as US agency of record for Wines of Georgia... Moroch gets AOL status for record for Leslie’s, Inc., a direct-to-consumer brand that markets pool and spa care products. 
Velocitas, a Miami-based agency, picks up US AOR duties for Flam, a deep-tech startup pioneering AI-native content... Broadhead drives PR for Stoughton Trailers, No. 5 manufacturer of semi-truck trailers in North America... Laura Davidson Public Relations, wins PR work from Anthology of Athens, an 18-room boutique hotel in Greece.
Praytell is selected as U.S. PR agency of record for Burger King. Mojo Supermarket takes on social AOR duties... P-22 Agency signs on with Explora, a family-owned, certified B Corporation offering immersive journeys in South America... GV Public Relations is representing The Whitney Hotel in Boston; The Rittenhouse Hotel in Philadelphia; and Juniper Preserve, Golf & Wellness Resort in Bend, OR. 
Scout Lab is named communications agency for TrustedHousesitters, a home and pet-sitting community... Magrino lands BSH, the home appliances arm of Germany’s Bosch Group, as PR AOR for “Region North America”... Refuel Agency wins FY2025-26 and beyond for Veterans Florida, which connects transitioning servicemembers, veterans and spouses with career opportunities and entrepreneurship resources.
Decker/Royal signs up The Meadows on Rock Creek, Château la Commaraineand Lamangata Luxury Surf Resort... Horizon Media goes with GALLO, which markets wine, spirits, malt beverages and ready-to-drink products... Integrity Public Relations wins Tradewinds Networks.
