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DeVries Global has been selected to lead communications in the U.S. for SharkNinja. DeVries, an Interpublic Group agency, will be charged with driving awareness and consideration across earned channels for Shark and Ninja products via communications strategy, media and influencer relations, and measurement and analytics. The agency will join a multi-functional agency roster, including IPG media agency UM, to help drive strategic communications programs for priority initiatives. Shark cleaning and home care products and Ninja small kitchen appliances are sold directly from SharkNinja and at major retailers. “DeVries Global impressed us with their fully integrated approach to our brands that brought together a deep and compelling understanding of our brand, our consumer, and cultural insights,” said Jurjen Jacobs, SVP Shark Marketing.
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Chicago-based 3rd Coast PR has signed on to help Surge for Water, an international nonprofit organization, spotlight the work it is doing to address the global water crisis. 3rd Coast will focus on brand awareness efforts by supporting the organization’s events and initiatives, leading national media outreach through the rest of the year. Founded in 2008, Surge for Water invests in international communities by providing safe water and sanitation solutions, working hand-in-hand with local partners and community leaders to implement solutions that are sustainable and support the local economy. “The 3rd Coast team has taken the time to get to know our organization and have genuinely connected to our mission to bring safe water and sanitation to people in need,” said Surge founder Shilpa Alva.
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Klick Communications has added Ko Hana Hawaiian Agricole Rum, production and design agency Current Affairs, specialty décor rental company EventAccents and Strategic Solutions Partners, a consulting firm that works with clients in the travel and hospitality industries, to the client roster of its Los Angeles office. The agency will provide integrated marketing for the new clients, including media relations, public relations, social media, special events and partnerships and paid media. Klick Los Angeles executive VP Melendy Britt will leverage teams and agency resources from L.A., Sydney and Honolulu to execute the projects.
Tier One Partners’ Content Studio is engaged by InvestGreen, a company providing retail investors access to institutional-quality clean energy investment opportunities... Campstories is named PR agency of record for the City of Napa... Lewis Line Public Relations, a Gen-Z-owned publicity firm headquartered in Los Angeles, is representing cultural commentator, content creator and podcast host Ryan Lu.
REYA Communications lands PR work from Schlosshotel Fiss, a ski property in the Tyrol region of western Austria... B-Engaged, global sports marketing agency headquartered in London, is engaged by Visit Seattle to lead its global football strategy in the build-up to the 2026 FIFA World Cup... William Mills Agency picks up job to elevate the industry presence of PentEdge.
Joe Smith, a brand consultancy that is part of Padilla, comes on board as brand partner for the Science Museum of Virginia... Christie & Co is named agency of record for the LASCO Lightning Weeder, which uses an electric discharge system to facilitate weed control while ensuring zero damage to crops... Merlot Marketing lands American Outdoor Grill, a division of RH Peterson and manufacturer of outdoor cooking appliances.
Trevelino/Keller adds Kreate, the designer, manufacturer and distributor of HDX and Husky storage products, to its client roster... Elle Communications, a subsidiary of Dolphin Entertainment, is named agency of record for NET Recovery, makers of an FDA-cleared neurostimulation device designed to reduce opioid and stimulant use... JOTO PR Disruptors signs up to help raise public awareness of Wisner Baum, a Los Angeles-based plaintiff law firm that has taken on companies in the pharmaceutical and environmental sectors, as well handling product liability litigation.
Gateway Group gets investor relations duties for Genasys, a company offering a comprehensive portfolio of preparedness, response, and analytics software and hardware systems... Stone Junction lands Precision Micro, a photochemical etching company, to help raise its visibility in industrial markets... PhillComm Global is named agency of record for futurist Matt Maher and his firm, M7 Innovations.
