DeVries Global has been selected to lead communications in the U.S. for SharkNinja. DeVries, an Interpublic Group agency, will be charged with driving awareness and consideration across earned channels for Shark and Ninja products via communications strategy, media and influencer relations, and measurement and analytics. The agency will join a multi-functional agency roster, including IPG media agency UM, to help drive strategic communications programs for priority initiatives. Shark cleaning and home care products and Ninja small kitchen appliances are sold directly from SharkNinja and at major retailers. “DeVries Global impressed us with their fully integrated approach to our brands that brought together a deep and compelling understanding of our brand, our consumer, and cultural insights,” said Jurjen Jacobs, SVP Shark Marketing.
Chicago-based 3rd Coast PR has signed on to help Surge for Water, an international nonprofit organization, spotlight the work it is doing to address the global water crisis. 3rd Coast will focus on brand awareness efforts by supporting the organization’s events and initiatives, leading national media outreach through the rest of the year. Founded in 2008, Surge for Water invests in international communities by providing safe water and sanitation solutions, working hand-in-hand with local partners and community leaders to implement solutions that are sustainable and support the local economy. “The 3rd Coast team has taken the time to get to know our organization and have genuinely connected to our mission to bring safe water and sanitation to people in need,” said Surge founder Shilpa Alva.
Klick Communications has added Ko Hana Hawaiian Agricole Rum, production and design agency Current Affairs, specialty décor rental company EventAccents and Strategic Solutions Partners, a consulting firm that works with clients in the travel and hospitality industries, to the client roster of its Los Angeles office. The agency will provide integrated marketing for the new clients, including media relations, public relations, social media, special events and partnerships and paid media. Klick Los Angeles executive VP Melendy Britt will leverage teams and agency resources from L.A., Sydney and Honolulu to execute the projects.