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DeVries Global has been selected to lead communications in the U.S. for SharkNinja. DeVries, an Interpublic Group agency, will be charged with driving awareness and consideration across earned channels for Shark and Ninja products via communications strategy, media and influencer relations, and measurement and analytics. The agency will join a multi-functional agency roster, including IPG media agency UM, to help drive strategic communications programs for priority initiatives. Shark cleaning and home care products and Ninja small kitchen appliances are sold directly from SharkNinja and at major retailers. “DeVries Global impressed us with their fully integrated approach to our brands that brought together a deep and compelling understanding of our brand, our consumer, and cultural insights,” said Jurjen Jacobs, SVP Shark Marketing.
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Chicago-based 3rd Coast PR has signed on to help Surge for Water, an international nonprofit organization, spotlight the work it is doing to address the global water crisis. 3rd Coast will focus on brand awareness efforts by supporting the organization’s events and initiatives, leading national media outreach through the rest of the year. Founded in 2008, Surge for Water invests in international communities by providing safe water and sanitation solutions, working hand-in-hand with local partners and community leaders to implement solutions that are sustainable and support the local economy. “The 3rd Coast team has taken the time to get to know our organization and have genuinely connected to our mission to bring safe water and sanitation to people in need,” said Surge founder Shilpa Alva.
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Klick Communications has added Ko Hana Hawaiian Agricole Rum, production and design agency Current Affairs, specialty décor rental company EventAccents and Strategic Solutions Partners, a consulting firm that works with clients in the travel and hospitality industries, to the client roster of its Los Angeles office. The agency will provide integrated marketing for the new clients, including media relations, public relations, social media, special events and partnerships and paid media. Klick Los Angeles executive VP Melendy Britt will leverage teams and agency resources from L.A., Sydney and Honolulu to execute the projects.
Rubenstein Public Relations re-ups as agency of record for Doroni Aerospace, a provider of personal electric vertical takeoff and landing aircraft... Zapwater Communications is appointed US AOR for The Cliff Hotel Jamaica, a luxury destination resort in Negril’s West End... MZ Group lands strategic investor relations and financial communications program for Zefiro Methane Corp.
Ripley PR is named PR shop for HCSS, which provides construction management software for the heavy civil and infrastructure construction industry... Redpoint checks in at The Alfond Inn at Rollins College... RG2 Communications lands International Design, a curatorial platform bringing together collectible design, contemporary art and cultural experiences.
Coyne PR picks up AOR duties for Goddard Systems, LLC, manager of a franchise system that serves more than 100K students... GO PR lands JW Marriott Detroit Water Square, which will open in February 2027... REYA Communications signs on as the U.S. and Canada agency of record for Yora Nordic Spa Brownstone, a 130,00-square-foot property opening in Portland, CT this November.
Gatesman picks up AOR duties for Cincinnati Metro and has been selected to lead the development of PA Brews, a statewide brand initiative designed to unite and elevate Pennsylvania’s brewing industry... RED PR is named AOR for Jenny’s Barn, a Southampton, NY boutique that offers handmade jewelry, vintage décor and Western-inspired pieces... Darby Communications, an Asheville, NC-based firm that supports outdoor, hunting, fishing and endurance brands, signs on with Offgrid Provisions.
Attention Comms is selected as strategic communications partner for The Chaka Khan Foundation... Brokaw, a Cleveland, OH-based marketing, advertising and social content production firm, signs on as full-service marketing agency of record for the University of Akron... JDPR is named public relations agency of record for JumboMax Golf Grips. 
