Alessandro de PestelAlessandro de Pestel

Tommy Hilfiger alum Alessandro de Pestel has moved to Under Armour, where he’s been named chief marketing officer of the athletic apparel and footwear company.

de Pestel fills a slot that’s been vacant at the Baltimore-based sportswear brand since last November, after former CMO Andrew Donkin, an Amazon brand marketing head, left the company abruptly after a 15-month stint as part of a larger executive shakeup that followed the company’s dismal 2017 financial performance.

de Pestel joins Under Armour from fashion designer Tommy Hilfiger, where he was stationed for more than a decade and most recently served as executive vice president of marketing, communications and consumer insights in the company’s European headquarters in Amsterdam.

He was previously EMEA region marketing EVP for Calvin Klein in Amsterdam, and prior to that, served as international Communications director for Christian Dior Parfums in France and global marketing VP for Omega Watches in Switzerland.

de Pestel will now lead all aspects of Under Armour’s global marketing efforts. He’ll be based in the company’s Baltimore headquarters and will report to president and chief operating officer Patrik Frisk.