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Julie HallWeber Shandwick has hired Boston PR veteran Julie Hall to head its outpost in the city.
As general manager/executive VP, Hall reports to Joy Farber Kolo, president of WS/East, and works closely with Micho Spring, chair of WS/New England and the Interpublic agency's corporate practice.
Prior to joining WS, Hall did a five-year stint at Havas as executive VP/chief growth officer & managing director of Boston, worked 11 years at Schneider Assocs, and did a three-year run at Cone.
Early in her career, she was an account coordinator for WS.
Most recently, Hall handled marketing & communications for Cambridge-based WuXi NextCODE, a genomic data technology firm.
In today’s highly competitive marketplace, ad agencies are increasingly leveraging the power of public relations to build reputations, shape narratives, reinforce areas of expertise, and create content.
