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WPP, iHeartMedia and Fors Marsh Group have launched the National Opioid Action Coalition. NOAC will help support local, state and federal opioid misuse and addiction prevention, treatment and recovery efforts by elevating the conversation around the stigma associated with opioid misuse. WPP agencies will develop creative for a series of public service announcements for NOAC to be used by state governments and other partners. Additionally, NOAC is beta-testing a mobile app to help people encountering opioid overdose incidents to rapidly locate and receive the overdose-reversing drug naloxone. NOAC will hold a debut event on Oct. 3, during the annual New York City Advertising Week. The event will feature a panel moderated by Bobby Bones, iHeartMedia’s nationally syndicated radio personality and #1 New York Times best-selling author. Alongside marketing and advocacy leaders, the panel will include United States Surgeon General Dr. Jerome Adams. To learn more about NOAC, visit https://www.noac.org/.
 Scott Nolan Smith |
Clyde Group has unveiled its global engagement practice. The practice builds on the agency’s existing work supporting and advising institutions, governments, political leaders, trade organizations and NGOs seeking to tell their stories, build their brands and visibility and navigate geopolitical issues. It will be led by Scott Nolan Smith, who joined Clyde Group as a vice president earlier this year. A founder and board member of the Digital Diplomacy Coalition, Smith previously served as head of digital diplomacy at the British Embassy in Washington and an associate director at Portland. “Our collective knowledge and individual experience reflects a deep sense of global citizenship and an understanding that, as globalization accelerates, making meaningful and impactful connections across boundaries is more important than ever,” said Smith.
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Wheelhouse Marketing & PR has increased its stake in its client Mass Luminosity, a Dallas-based initiator of global interaction and community experiences as well as the parent company of social media network GTribe, which focuses on tech gamers. The stake acquisition values Mass Luminosity at $30 million. Wheelhouse will also continue its role as marketing and PR firm for Mass Luminosity platforms and technologies, as the company prepares to a new platform in Q2 of 2019. As part of its expansion, Wheelhouse has recently hired new personnel and moved into a larger facility near downtown Fort Worth, TX.
4media group completes its acquisition of Family Features Editorial Syndicate... Illumination PR, which represents lifestyle brands, influencers and celebrities, launches DR Media Group... EAG Advertising and Marketing acquires pay-for-performance firm INK inc. Public Relations. 
LLYC launches Signs of Pride, a campaign that revives the original protest banners of the first Pride marches... The Abu Dhabi Chamber of Commerce and Industry forms the Public Relations and Digital Marketing Working Group... Circle of One Marketing, a Miami-based, minority-owned marketing agency, is named official agency of record for Big Brothers Big Sisters of Miami. 
Vogel Group, a DC-headquartered government affairs and consulting firm, forms a strategic partnership with Montreal-based public affairs firm Boléro Stratégies... Matter Communications launches project-based offerings for B2C companies looking to increase brand awareness and visibility... Tucker/Hall, a Tampa-based PR and public affairs firm, opens a new office in Orlando. 
Why investing in public relations is ultimately about building bridges in a connected world.
Edelman is laying off 330 people (5.3 percent of its workforce) to cope with an anticipated eight percent shortfall in 2024 US revenues, and client demand for one-stop shopping for speciality services.
