WPP, iHeartMedia and Fors Marsh Group have launched the National Opioid Action Coalition. NOAC will help support local, state and federal opioid misuse and addiction prevention, treatment and recovery efforts by elevating the conversation around the stigma associated with opioid misuse. WPP agencies will develop creative for a series of public service announcements for NOAC to be used by state governments and other partners. Additionally, NOAC is beta-testing a mobile app to help people encountering opioid overdose incidents to rapidly locate and receive the overdose-reversing drug naloxone. NOAC will hold a debut event on Oct. 3, during the annual New York City Advertising Week. The event will feature a panel moderated by Bobby Bones, iHeartMedia’s nationally syndicated radio personality and #1 New York Times best-selling author. Alongside marketing and advocacy leaders, the panel will include United States Surgeon General Dr. Jerome Adams. To learn more about NOAC, visit https://www.noac.org/.
Scott Nolan Smith
Clyde Group has unveiled its global engagement practice. The practice builds on the agency’s existing work supporting and advising institutions, governments, political leaders, trade organizations and NGOs seeking to tell their stories, build their brands and visibility and navigate geopolitical issues. It will be led by Scott Nolan Smith, who joined Clyde Group as a vice president earlier this year. A founder and board member of the Digital Diplomacy Coalition, Smith previously served as head of digital diplomacy at the British Embassy in Washington and an associate director at Portland. “Our collective knowledge and individual experience reflects a deep sense of global citizenship and an understanding that, as globalization accelerates, making meaningful and impactful connections across boundaries is more important than ever,” said Smith.
Wheelhouse Marketing & PR has increased its stake in its client Mass Luminosity, a Dallas-based initiator of global interaction and community experiences as well as the parent company of social media network GTribe, which focuses on tech gamers. The stake acquisition values Mass Luminosity at $30 million. Wheelhouse will also continue its role as marketing and PR firm for Mass Luminosity platforms and technologies, as the company prepares to a new platform in Q2 of 2019. As part of its expansion, Wheelhouse has recently hired new personnel and moved into a larger facility near downtown Fort Worth, TX.