 Mary Ritti |
Mary Ritti, VP-communications at social media's Snap Inc. since 2013, is leaving the troubled company by the end of the year.
She will remain on the board of the Snap Foundation, a nonprofit focused on art and education programs for disadvantaged youth, and participate in the search for her replacement.
Ritti did an eight-year stint at Burson-Marsteller before joining Snap, which bills itself as a "camera company," as one of its first employees
Snap's initial public offering in 2014 at $17 per-share was the largest since the market debut of China's high-flying Alibaba Group Holdings.
Shares surged 44 percent on the first day, but have since plummeted to an all-time low today of $8.40.
Snap lost $739M during the first half of 2018 on revenues of $493M.
Bluesky took the social media world by storm last year. But activity and engagement on the platform appear to be declining.
Social media sites are quickly replacing search engines as the preferred method for looking up information online, particularly among Gen Z audiences.
Social media has evolved significantly in the past few years, upending B2B social media marketing. Here are some of the biggest developments B2B marketers should be aware of as they refine their social media strategies going forward.
Brands should resist the urge to chase trends and should instead focus on original, authentic content that engages consumers online, according to a new Sprout Social report.
