![]() Mary Ritti |
Mary Ritti, VP-communications at social media's Snap Inc. since 2013, is leaving the troubled company by the end of the year.
She will remain on the board of the Snap Foundation, a nonprofit focused on art and education programs for disadvantaged youth, and participate in the search for her replacement.
Ritti did an eight-year stint at Burson-Marsteller before joining Snap, which bills itself as a "camera company," as one of its first employees
Snap's initial public offering in 2014 at $17 per-share was the largest since the market debut of China's high-flying Alibaba Group Holdings.
Shares surged 44 percent on the first day, but have since plummeted to an all-time low today of $8.40.
Snap lost $739M during the first half of 2018 on revenues of $493M.


Where should creators draw the line? The legal one is obvious. But the strategic one is just as important.
X recently suspended my account for “violating our rules against inauthentic behaviors.” That was the entirety of the explanation. X cited no specific post, identified no pattern of misconduct and offered no definition of what, precisely, it considered inauthentic about my activity.
While YouTube doesn’t count the largest total number of active users, it stands out as the most widely used platform across all generations, according to a report.
Bluesky took the social media world by storm last year. But activity and engagement on the platform appear to be declining.
Social media sites are quickly replacing search engines as the preferred method for looking up information online, particularly among Gen Z audiences.



