JMPR Public Relations has been named agency of record for Red Line Synthetic Oil, a supplier of synthetic lubricants and additives for the automotive, motorcycle, marine and powersports markets. JMPR will support the company by bringing awareness to the brand and assisting it with product launches and sponsorship announcements. The agency will also work to curate social media initiatives aimed at Red Line Synthetic Oil’s target audience. Red Line director of marketing Kit Szwarcburg said that the company selected JMPR because of its “strong history of elevating its automotive aftermarket clients.”
Laura Davidson Public Relations has been selected as public relations agency of record for the Bequia Beach Hotel. The agency will showcase the resort and island's experiences and personalities though a multi-faceted media relations program, engaging with influencers and setting up collaborations with like-minded lifestyle brands to elevate positioning. The 56-room property, a family-owned resort located on Bequia Island in the Caribbean’s St. Vincent and the Grenadines, was built by entrepreneur Bengt Mortstedt. The hotel offers various accommodation options, as well as three dining venues and a spa. Guests also have access to the property’s yacht. LDPR’s client roster also includes Antigua’s Curtain Bluff Resort and the Marigot Bay Resort and Marina on Saint Lucia.
Hampton Bates Public Relations has been named agency of choice by Diamond Key Security, a provider of next-generation infrastructure cryptographic solutions. The agency’s efforts will focus on launching a fundraising program to support and promote the Diamond Key Security brand and expand fundraising connections for Diamond Key’s not-for-profit platform. Hampton Bates will also provide a variety of communications services, including PR, fundraising messaging and management, media relations, leadership giving and other fund development activities.