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JMPR Public Relations has been named agency of record for Red Line Synthetic Oil, a supplier of synthetic lubricants and additives for the automotive, motorcycle, marine and powersports markets. JMPR will support the company by bringing awareness to the brand and assisting it with product launches and sponsorship announcements. The agency will also work to curate social media initiatives aimed at Red Line Synthetic Oil’s target audience. Red Line director of marketing Kit Szwarcburg said that the company selected JMPR because of its “strong history of elevating its automotive aftermarket clients.”
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Laura Davidson Public Relations has been selected as public relations agency of record for the Bequia Beach Hotel. The agency will showcase the resort and island's experiences and personalities though a multi-faceted media relations program, engaging with influencers and setting up collaborations with like-minded lifestyle brands to elevate positioning. The 56-room property, a family-owned resort located on Bequia Island in the Caribbean’s St. Vincent and the Grenadines, was built by entrepreneur Bengt Mortstedt. The hotel offers various accommodation options, as well as three dining venues and a spa. Guests also have access to the property’s yacht. LDPR’s client roster also includes Antigua’s Curtain Bluff Resort and the Marigot Bay Resort and Marina on Saint Lucia.
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Hampton Bates Public Relations has been named agency of choice by Diamond Key Security, a provider of next-generation infrastructure cryptographic solutions. The agency’s efforts will focus on launching a fundraising program to support and promote the Diamond Key Security brand and expand fundraising connections for Diamond Key’s not-for-profit platform. Hampton Bates will also provide a variety of communications services, including PR, fundraising messaging and management, media relations, leadership giving and other fund development activities.
PAN adds invoice lifecycle management platform Basware to its client roster and PANBlast, the agency’s division dedicated to emerging B2B SaaS and AI brands, picks up ChurnZero... KTA Media Group lands Forest Forward, a South Dallas nonprofit community revitalization organization... prsuade of Brooklyn picks up AOR duties for for açaí bowl and smoothie brand SoBoL.
Rubenstein Public Relations lands Wellgistics Health, a Tampa, FL based health IT company... CIIC PR is named agency of record for Drey Hotel and Terraces at The Drey, a travel and lifestyle destination located within mixed-use development The Village Dallas... quench, which focuses on the food and beverage sectors, gets AOR duties for Chicago's Home Run Inn Pizza, a nearly-80-year-old brand. 
IMAGINE PR is appointed North American PR representative for Thailand's Chiva-Som, a wellness brand... Gilly Group, which works with clients in the golf industry, is named AOR for architecture firm Staples Golf Design... Merlot Marketing lands BlackPine Communities to support the launch of Nānā Kai, a master-planned residential community on the South Kohala Coast of Hawaiʻi's Big Island. 
Racepoint Global signs on to work with MIPS, which develops tools, software and compute required for building autonomous edge computing platforms... Allen & Gerritsen picks up Appalachian Mountain Club, the oldest operating outdoor and recreation conservation organization in the US... RG2 Communications scoops up The Broome, a boutique hotel in Manhattan’s SoHo neighborhood. 
Strategic Objectives is selected by Waterfront Toronto to lead integrated communications for the opening of a new section of the city’s Biidaasige Park... Scout Lab, which works with clients focused on human and planetary health, is named AOR for auction-based platform BuyWander... Marketplace Excellence Corporation is named US PR firm for the Anguilla Tourist Board. 
