![]() Lisa Ruiz-Rogers |
ROX United, a part of United Collective, has named Lisa Ruiz-Rogers managing director. Ruiz-Rogers joins ROX United from Citizen Relations, where she was a senior vice president, leading a portfolio of Procter & Gamble brands. Her responsibilities included building global and regional communications programs and development of strategic 360 consumer media relations plans including digital content. Previously, Ruiz-Rogers was vice president at MSL Group and she has worked at Blaze PR, Bob Gold & Associates and FCB Healthcare. “Ruiz-Rogers will serve as a valuable asset as we look to carve out new space in the industry,” said ROX United president and founder Roxana Lissa. “Her excellent thought leadership and expertise in business-building strategies lend support to our agency’s growth goals as we help brands connect with diverse populations in the U.S.”
![]() Alexander Lange |
Washington, D.C. based strategic communications firm Trident DMG has hired Alexander Lange as director. Lange comes to Trident from LEVICK, where he was a director, handling some of the firm’s most visible clients in a wide range of high-stakes criminal and civil litigation. He has also worked for the U.S. Department of Defense and in local prosecutors’ offices in both Virginia and the District of Columbia. At Trident, he advises clients with regard to litigation, government investigations, public controversies, crises and sensitive matters. Trident has also recently brought on Keegan Bales as a senior account manager and Caroline Beckmann and Matthew Stone as account managers. Trident DMG was founded in 2016 by Josh Galper, Adam Goldberg, Eleanor McManus, and Lanny Davis.
![]() Jaclyn Messina |
Schwartz Media Strategies has brought on Jaclyn Messina as vice president. Messina joins Schwartz from rbb Communications, where she was a senior account director. Before that, she was an account supervisor at Max Borges Agency. She has also served as a writer and producer for CNN and WNYW FOX 5 in New York City. In her new post, she is developing and executing strategic media relations and digital marketing initiatives for clients in the legal, accounting, hospitality and wealth management sectors. Schwartz has also hired Kelly Magee as an account director, Lucas Seiler as a senior account executive and Victoria Sela as an account coordinator.




Alcoa has named Emily Olson, who has more than 20 years of experience working in capital-intensive industries in the Americas, Europe and Asia, EVP & chief external affairs officer, effective April 6.
Longacre Square Partners has named Humza Vanderman partner and head of its London outpost as the financial communications firm expands into Europe.
FGS Global adds former Pfizer EVP and chief corporate affairs officer Sally Susman to its global executive board as an independent member, effective April 1... Codeword brings on Kim Baffi, who was previously Salesforce VP and creative director, as executive creative director... Amperity, an AI-powered customer data cloud, appoints Bridget Perry as CMO.
MOIA America, a Volkswagen Group of America subsidiary that develops and tests autonomous, all-electric ride-pooling vehicles, names Marcus Gamo head of U.S. communications... Continental Strategy brings on Francisco Petrirena as VP in its Miami office. Petrirena was previously chief of staff to former Miami city manager Art Noriega... MSQ Sport + Entertainment brings on Lauren Weil as EVP, Max Hirsch as VP of sponsorship, and Brooke Losee as VP.
Burson promotes EMEA COO Matt Buchanan to global chief social and Influence officer, a newly created role... Seedtag, a “global neuro-contextual advertising company,” brings on former Edelman SVP, corporate and public affairs Brendan McCarthy as chief marketing & communications officer... The Associated Press ups Lauren Easton to SVP and chief communications officer.



