Photo: American Dairy Products Institute

The American Dairy Products Institute, the national trade association representing the U.S. dairy industry, has picked Padilla and its food and nutrition consulting subsidiary FoodMinds to manage a multiyear communication campaign.

The account win follows a competitive national search.

ADPI’s members manufacture and market a majority of the milk- and whey-based products made in the U.S., including dry milk powders, whey products and evaporated milk goods.

Padilla and FoodMinds have been tapped to promote dairy proteins as ingredients in a range of food and beverage products, and will kick off a multiyear communication campaign designed to showcase the benefits of dairy protein, with a focus on a research-based, integrated strategic communication program.

The work for ADPI will be conducted across Padilla and FoodMinds’ Chicago, Minneapolis, New York, Richmond, San Francisco and Washington D.C. offices.

Padilla in 2017 accounted for more than $16.3 million in food and beverage-related net fees, according to O’Dwyer’s rankings of PR firms.