imre has acquired Los Angeles-based JMPR, which specializes in the luxury, lifestyle and transportation industries.
JMPR’s staff will become part of imre’s west coast operation, doubling the size of imre’s Los Angeles office. There are no layoffs expected in connection with the deal.
imre, which has established the imre Health brand alongside its long-standing consumer practice, has offices in Baltimore and New York in addition to its L.A. location. The firm expects the acquisition of JMPR to help the agency meet its demand for earned media.
"In order to enter the automotive and luxury space, we knew we needed the right team of talent and JMPR’s 40 years of experience helped make that happen," said imre founder and CEO Dave Imre.
JMPR brings with it a client roster that includes INFINITI, Airstream, Bugatti, the Los Angeles Auto Show, Prestone and Meguiar’s. Current imre clients include PepsiCo, Dickies, AstraZeneca, T. Rowe Price, Under Armour, STIHL and Zoetis.
imre, a certified LGBTQ-owned company, is #26 in O’Dwyer’s 2018 rankings. It is on pace to earn over $20M in global fee revenue in 2018, and with this acquisition has 124 employees across the combined company.