Hill+Knowlton Strategies is spinning out its fast-growing SJR content marketing/strategic storytelling unit, which will operate as an independent WPP unit under the current leadership of Alex Jutkowitz and Mitch Stoller.
Effective Jan. 1, SJR will be able to collaborate with any WPP unit, but will maintain a "special attachment" to H&K on common clients, according H&K's announcement.
Jack Martin, global CEO of H&K, thanked Jutkowitz and Stoller for their contributions and said his firm and SJR are stronger and better positioned than when they joined forces in 2013.
The PR giant also announced a new management structure, headed by global presidents Lars Erik Grønntun and Richard Millar.
Grønntun has been in charge of Europe, Middle East and Africa for the past four years and is senior strategy consultant in the corporate communications/PA groups.
Millar has been responsible for UK operations since 2008 and since 2014 spearheaded the creation of the Global Centre of Creative Strategy and the Shanghai Addition in China.
Both executives report to Martin.