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Dave NielandDave Nieland, a technology pro who most recently was executive VP at Weber Shandwick, has joined Big Valley Marketing, data-driven marketing PR shop in Santa Clara.
A key player in Weber Shandwick's technology practice, Nieland worked with clients there for 16 years on branding, messaging, corporate reputation, crisis and media training
Earlier, he did a three-year stint at BSMG Worldwide and started his career at Temerlin McClain.
Tim Marklein founded BVM in Jan. 2014, after heading W2O's technology and analytics practice for nearly three years.
Earlier, he and BVM analytics lead Inga Starrett worked with Nieland at Weber Shandwick.
Marklein, who was Weber Shandwick's northern California business chief and previously led global PR for HP's enterprise business, called the new hire "a consummate client partner."
He expects Nieland to assume that same role at BVM so "we can provide valuable client leadership and consistent client service to the world’s top technology companies."
BVM has worked for BMC Software, Symantec, Bain Capital Ventures, Ruckus Wireless, SnapLogic and Uber.
Laura Anderson, who rose to VP/GM of global communications and events in a nearly 20 year stint at Intel, will take on the Americas technology chair at Burson following the completion of the BCW and H+K merger on July 1.
WE Communications has partnered with ROKK Solutions to form the WE ROKK AI service.
In the dynamic world of modern business, effective communication is a pivotal tool for success across various industries. At Communications Strategy Group (CSG®), our expertise in embracing innovation in communication extends beyond traditional marketing strategies, paving the way for transformative industry-specific solutions.
There are two types of tech PR professionals. Which one are you? And are C-suite executives making that decision for you?
While there’s an impulse to grab reporters’ attention with the newest industry-transforming tech product or service, a back-to-basics approach focused on telling the right stories to the right people is a far more successful way to ensure your technology campaign breaks through the clutter of today’s crowded tech landscape.
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