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Exponent PR has been named agency of record by Cub Cadet, a manufacturer of outdoor power equipment. Exponent will deliver media relations, social media content and influencer engagement for the company’s residential, commercial and utility vehicle lines of business. The agency kicked off activities this summer to help raise awareness for the brand during the World Cup and Wimbledon. Exponent’s advertising partner, Colle McVoy, has been advertising AOR for the company since 2015. Exponent and Colle McVoy’s client roster in the outdoor lifestyle category includes the Recreational Boating & Fishing Foundation, Indian Motorcycle, Jackson Hole Travel & Tourism and Duluth Trading Company.
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March Communications, which announced the launch of its reimagined brand and website on Oct. 15, has added seven technology clients to its roster: Drift, a conversational marketing and sales platform used by more than 100,000 businesses; artificial intelligence company Neurala; Notarize, a platform that allows anyone to get their documents legally notarized online; PROS, a provider of AI-powered solutions for businesses; student loan benefits platform Vault; behavior architecture company Zillion; and Mindbreeze, a global provider of appliances and cloud services for information insight and applied artificial intelligence. March has offices in both Boston and Chicago.
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Montieth & Company has been retained by WinFX for marketing communications in the UK. M&Co. will work to create and execute a PR strategy to illustrate the value that WinFX brings to clients. WinFX is an automated investment service company that uses AI to invest capital in individual and joint accounts as well as business and trust accounts.
Nickerson picks up Smartify Media, a digital out-of-home advertising network specializing in digital windows and retail media displays.... Meyocks signs on to work with LoCo Lab, a company that provides tech solutions focused on enhancing efficiency, regulatory compliance and accountability across supply chains... MZ Group is engaged to lead a strategic investor relations and financial communications program for ESS Tech, Inc., a manufacturer of long-duration iron flow energy storage systems for commercial and utility-scale applications.
Fire on the Hill, which has offices in London and New York, lands renewable energy developer JERA Nex... TEAM LEWIS takes on AOR duties for PetScreening, which provides pet policy management software... Echo-Factory, a Pasadena, CA-based marketing agency specializing in healthcare and life sciences, is selected as AOR for Catalina Island Health, Santa Catalina Island's only medical facility.
Emblem Public Relations comes on board as agency of record for LAIE Vermouth, a craft sipping vermouth... AMP3 Public Relations picks up AOR duties for Dr. Scholl’s Shoes... KNB Communications, a healthcare marketing and PR agency, is engaged to elevate awareness around the launch of Novare.
ELMNTL, a Denver travel PR firm, brands, assumes global PR duties for Brunei’s Tourism Development Department... Laura Davidson Public Relations is picked by Sonas Collection, a portfolio of family-owned boutique hotels and luxury retreats located along Scotland’s West Coast... Stretch PR, adds Hairdo Spirit Wear, a line of temporary hair accessories, to its roster.
Matter is selected by Clear Channel Outdoor as its agency of record for strategic communications... Marino picks up Hillpointe, a developer / owner / operator of attainable multifamily housing across the Sun Belt region... Idea Ranch of Tulsa lands Nutrena, animal nutrition brand that is part of Cargill Animal Nutrition & Health. 
