Exponent PR has been named agency of record by Cub Cadet, a manufacturer of outdoor power equipment. Exponent will deliver media relations, social media content and influencer engagement for the company’s residential, commercial and utility vehicle lines of business. The agency kicked off activities this summer to help raise awareness for the brand during the World Cup and Wimbledon. Exponent’s advertising partner, Colle McVoy, has been advertising AOR for the company since 2015. Exponent and Colle McVoy’s client roster in the outdoor lifestyle category includes the Recreational Boating & Fishing Foundation, Indian Motorcycle, Jackson Hole Travel & Tourism and Duluth Trading Company.
March Communications, which announced the launch of its reimagined brand and website on Oct. 15, has added seven technology clients to its roster: Drift, a conversational marketing and sales platform used by more than 100,000 businesses; artificial intelligence company Neurala; Notarize, a platform that allows anyone to get their documents legally notarized online; PROS, a provider of AI-powered solutions for businesses; student loan benefits platform Vault; behavior architecture company Zillion; and Mindbreeze, a global provider of appliances and cloud services for information insight and applied artificial intelligence. March has offices in both Boston and Chicago.
Montieth & Company has been retained by WinFX for marketing communications in the UK. M&Co. will work to create and execute a PR strategy to illustrate the value that WinFX brings to clients. WinFX is an automated investment service company that uses AI to invest capital in individual and joint accounts as well as business and trust accounts.