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Exponent PR has been named agency of record by Cub Cadet, a manufacturer of outdoor power equipment. Exponent will deliver media relations, social media content and influencer engagement for the company’s residential, commercial and utility vehicle lines of business. The agency kicked off activities this summer to help raise awareness for the brand during the World Cup and Wimbledon. Exponent’s advertising partner, Colle McVoy, has been advertising AOR for the company since 2015. Exponent and Colle McVoy’s client roster in the outdoor lifestyle category includes the Recreational Boating & Fishing Foundation, Indian Motorcycle, Jackson Hole Travel & Tourism and Duluth Trading Company.
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March Communications, which announced the launch of its reimagined brand and website on Oct. 15, has added seven technology clients to its roster: Drift, a conversational marketing and sales platform used by more than 100,000 businesses; artificial intelligence company Neurala; Notarize, a platform that allows anyone to get their documents legally notarized online; PROS, a provider of AI-powered solutions for businesses; student loan benefits platform Vault; behavior architecture company Zillion; and Mindbreeze, a global provider of appliances and cloud services for information insight and applied artificial intelligence. March has offices in both Boston and Chicago.
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Montieth & Company has been retained by WinFX for marketing communications in the UK. M&Co. will work to create and execute a PR strategy to illustrate the value that WinFX brings to clients. WinFX is an automated investment service company that uses AI to invest capital in individual and joint accounts as well as business and trust accounts.
CIIC PR is named agency of record for Sushi by Boū, an omakase restaurant with more than 23 locations across major U.S. markets... 5W signs up water technology company VVater, developer of the Farady Reactor, an electrified water purification system... Firecracker PR is selected as public relations agency of record for MIMARU, an apartment-style hotel brand for families and that operates 27 locations in Tokyo, Kyoto and Osaka, Japan.
Redpoint signs on to handle digital marketing for Connecticut wineries Saltwater Farm Vineyard and Kingdom of the Hawk Vineyard... 360PR+ is selected by Authority Brands Trade Brands Division to raise consumer awareness of its Benjamin Franklin Plumbing, Mister Sparky and One Hour Heating & Air Conditioning brands... Konnect Agency lands Visiting Angels, which offers personalized care to help seniors live independently in their own homes.
Tier One Partners’ Content Studio is engaged by InvestGreen, a company providing retail investors access to institutional-quality clean energy investment opportunities... Campstories is named PR agency of record for the City of Napa... Lewis Line Public Relations, a Gen-Z-owned publicity firm headquartered in Los Angeles, is representing cultural commentator, content creator and podcast host Ryan Lu.
REYA Communications lands PR work from Schlosshotel Fiss, a ski property in the Tyrol region of western Austria... B-Engaged, global sports marketing agency headquartered in London, is engaged by Visit Seattle to lead its global football strategy in the build-up to the 2026 FIFA World Cup... William Mills Agency picks up job to elevate the industry presence of PentEdge.
Joe Smith, a brand consultancy that is part of Padilla, comes on board as brand partner for the Science Museum of Virginia... Christie & Co is named agency of record for the LASCO Lightning Weeder, which uses an electric discharge system to facilitate weed control while ensuring zero damage to crops... Merlot Marketing lands American Outdoor Grill, a division of RH Peterson and manufacturer of outdoor cooking appliances.
