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Exponent PR has been named agency of record by Cub Cadet, a manufacturer of outdoor power equipment. Exponent will deliver media relations, social media content and influencer engagement for the company’s residential, commercial and utility vehicle lines of business. The agency kicked off activities this summer to help raise awareness for the brand during the World Cup and Wimbledon. Exponent’s advertising partner, Colle McVoy, has been advertising AOR for the company since 2015. Exponent and Colle McVoy’s client roster in the outdoor lifestyle category includes the Recreational Boating & Fishing Foundation, Indian Motorcycle, Jackson Hole Travel & Tourism and Duluth Trading Company.
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March Communications, which announced the launch of its reimagined brand and website on Oct. 15, has added seven technology clients to its roster: Drift, a conversational marketing and sales platform used by more than 100,000 businesses; artificial intelligence company Neurala; Notarize, a platform that allows anyone to get their documents legally notarized online; PROS, a provider of AI-powered solutions for businesses; student loan benefits platform Vault; behavior architecture company Zillion; and Mindbreeze, a global provider of appliances and cloud services for information insight and applied artificial intelligence. March has offices in both Boston and Chicago.
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Montieth & Company has been retained by WinFX for marketing communications in the UK. M&Co. will work to create and execute a PR strategy to illustrate the value that WinFX brings to clients. WinFX is an automated investment service company that uses AI to invest capital in individual and joint accounts as well as business and trust accounts.
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months... The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications... Wise Up PR lands Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications.
TURNER comes on board as the first PR AOR for Overseas Adventure Travel, which specializes in a small-group land and small-ship adventures for the 50 and over crowd... FINN Partners lands Langham Hospitality Group, manager of The Langham, Custom House, Bangkok, which is launching later this year... Hannah Cranston Media picks up NULASTIN, a beauty company that offers elastin replenishment products for hair, lashes, brows and skin.
Champion picks up Delray Beach, FL-based Brooklyn Water Bagel, known for bringing an authentic New York-style bagel experience to guests through its proprietary water technology... Ruder Finn partners with Wendy’s to drive executive visibility, corporate reputation, strategic storytelling, creator and influencer engagement, cultural relevance and issues management... IMAGINE PR lands US duties for Austria's Burg Hotel Lech. 
IMAGINE PR lands North American PR duties for England's Louma Country Hotel... Meyocks is selected by the U.S. Dairy Export Council to design and produce marketing materials and communication assets across a global portfolio, spanning domestic markets and international audiences... TEAM LEWIS wins AOR responsibilities for Lazada Malaysia, which operates under Alibaba's International Digital Commerce Group.
Hopscotch lands European space transportation company ArianeGroup and its subsidiaries, Arianespace and MaiaSpace, to strengthen the visibility of their brands and leadership teams across the media, corporate social channels and stakeholder communities in France and Germany... Redpoint signs on as agency of record for Visit Bath County, destination marketing organization for the Virginia county... Impact PR & Communications is selected to lead strategic public relations for Guardian Revival, which works to improve the mental health and well-being of military personnel, veterans and first responders and their families, at no cost to them.
