Number 12

Maggie Perlich and Pilaar Terry, who were VPs at Daniel J. Edelman Co.’s United Entertainment Group, have launched Number Twelve Marketing in Los Angeles to specialize in entertainment and sports programming.

As VP-talent at the Edelman unit, Perlich handled celebrity/influencer engagement activities for clients such as JCPenney and Michaels. In her role as VP-client management, Terry worked on brand strategy, CRM, partnerships and PR for accounts including AT&T’s Cricket Wireless operation.

Maggie Perlich Blankley & Pilaar TerryMaggie Perlich (L) & Pilaar Terry

At NTM, Perlich heads talent & influencer marketing, while Terry is in charge of communications & strategy.

Their firm is targeting lifestyle, retail, digital/tech, CPG, health & beauty and hospitality brands. Charter clients are Nymbus Media (LED concert technology), Ingenio (, parent), Total Wine & More (independent retailer) and Act One (arts/education access nonprofit).

Perlich and Terry met at Edelman's entertainment/PR/marketing practice in 2008 after stints at PMK*BNC and FleishmanHillard, respectively.