 |
Maggie Perlich and Pilaar Terry, who were VPs at Daniel J. Edelman Co.’s United Entertainment Group, have launched Number Twelve Marketing in Los Angeles to specialize in entertainment and sports programming.
As VP-talent at the Edelman unit, Perlich handled celebrity/influencer engagement activities for clients such as JCPenney and Michaels. In her role as VP-client management, Terry worked on brand strategy, CRM, partnerships and PR for accounts including AT&T’s Cricket Wireless operation.
|
|
Maggie Perlich (L) & Pilaar TerryAt NTM, Perlich heads talent & influencer marketing, while Terry is in charge of communications & strategy.
Their firm is targeting lifestyle, retail, digital/tech, CPG, health & beauty and hospitality brands. Charter clients are Nymbus Media (LED concert technology), Ingenio (Astrology.com, Horoscope.com parent), Total Wine & More (independent retailer) and Act One (arts/education access nonprofit).
Perlich and Terry met at Edelman's entertainment/PR/marketing practice in 2008 after stints at PMK*BNC and FleishmanHillard, respectively.
Pop culture has always shaped what we wear, say and buy. It’s time for it to shape what we do for one another.
Mika El-Baz, who did a nearly 18-year run at Sony Music’s RCA Records label, has joined Apple Music’s PR team, according to The Hollywood Reporter.
Katie Martin Kelley has joined Warner Bros. Motion Picture Group as executive VP-communications.
Doug Mishkin, who was in charge of the National Football League’s gambling-related commercial activities, has joined Bryan Cave Leighton Paisner’s global sports and entertainment group.
Kristina Schake has joined Walt Disney Co. as executive VP-global communications as she wrapped up a 10-month stint as the Biden administration’s COVID-19 public education campaign director.
