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Maggie Perlich and Pilaar Terry, who were VPs at Daniel J. Edelman Co.’s United Entertainment Group, have launched Number Twelve Marketing in Los Angeles to specialize in entertainment and sports programming.
As VP-talent at the Edelman unit, Perlich handled celebrity/influencer engagement activities for clients such as JCPenney and Michaels. In her role as VP-client management, Terry worked on brand strategy, CRM, partnerships and PR for accounts including AT&T’s Cricket Wireless operation.
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Maggie Perlich (L) & Pilaar TerryAt NTM, Perlich heads talent & influencer marketing, while Terry is in charge of communications & strategy.
Their firm is targeting lifestyle, retail, digital/tech, CPG, health & beauty and hospitality brands. Charter clients are Nymbus Media (LED concert technology), Ingenio (Astrology.com, Horoscope.com parent), Total Wine & More (independent retailer) and Act One (arts/education access nonprofit).
Perlich and Terry met at Edelman's entertainment/PR/marketing practice in 2008 after stints at PMK*BNC and FleishmanHillard, respectively.
Katie Martin Kelley has joined Warner Bros. Motion Picture Group as executive VP-communications.
Doug Mishkin, who was in charge of the National Football League’s gambling-related commercial activities, has joined Bryan Cave Leighton Paisner’s global sports and entertainment group.
Kristina Schake has joined Walt Disney Co. as executive VP-global communications as she wrapped up a 10-month stint as the Biden administration’s COVID-19 public education campaign director.
Sean Smith is leaving the EVP of corporate counsel spot at Porter Novelli to join the Recording Academy, which runs the GRAMMY Awards, as EVP of communications, effective Oct. 25.
Dana Steiner, publicist for the late Larry King, is joining Clarity as VP, media and entertainment.
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