Cookerly is handling the launch of the Mercedes-Benz A-Class Bucket List campaign. In conjunction with the early 2019 debut of the A-Class, a small sedan from the German automaker, Mercedes-Benz is giving people a chance to incorporate the new car into their personal bucket lists. Until Nov. 9, participants can grab a template from the Mercedes-Benz website, customize it with the details of one of their biggest dreams, and post it to their Instagram account using #AClassBucketListEntry and @MercedesBenzUSA. Winners will be selected from the posted entries, and the company says it will use the A-Class to make their bucket list wishes come true. As part of the campaign, pro tennis player Sloane Stephens and singer/songwriter Charli XCX will share their personal bucket lists.
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Ruiz Strategies, a certified woman and minority-owned strategic communications firm, has formed a partnership with H Code, a comScore entity that connects advertisers with the US Hispanic audience. As part of the partnership, H Code will serve as Ruiz Strategies’ digital partner for branded content, media execution, and social media influencer marketing. H Code will provide Ruiz Strategies with a turnkey solution for connecting brands with US Hispanics across digital platforms. Ruiz Strategies will leverage its strategic multicultural communications expertise to assist H Code with media relations, content creation, social media strategy and implementation, crisis communications and community outreach.
Burson Cohn & Wolfe has expanded its footprint in Greater China with the opening of a new office in Shenzhen. BCW Shenzhen has a local business license and offers such services as strategic counseling, integrated communications and project execution. The office will be led by Veeco Tang, market leader, and Brenda Zhang, deputy market leader, supported by a team of integrated communications professionals. Tang reports to Qu Hong, market leader, BCW Beijing. The expansion is in response to what the agency says is the growing demand for international communications services from existing and newly signed clients, which include Tencent, OPPO and BGI.
DJE Holdings, parent of Edelman and Zeno, launches RUTH as an independent shop named after Ruth Edelman, mental health advocate, wife and longtime business partner of Dan Edelman.
New York City PR firms make up the largest slice of O'Dwyer's 147 firm overall ranking with 33 of 40 in the New York/New Jersey area either calling Manhattan their home or having a presence there.
Subject Matter+Kivvit, which joined forces in May, has rebranded as Avoq, an integrated shop with more than 200 professionals in Washington, New York, Asbury Park (NJ), Miami and Chicago.
While PR pros stationed at in-house comms. teams and those working for agencies share many of the same objectives, they also have markedly different top priorities, according to a recent report.
Edelman is cutting 240 employees or about four percent of its workforce to cope with the cooling down of the PR sector, according to a memo from CEO Richard Edelman.
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