Bucket List

Cookerly is handling the launch of the Mercedes-Benz A-Class Bucket List campaign. In conjunction with the early 2019 debut of the A-Class, a small sedan from the German automaker, Mercedes-Benz is giving people a chance to incorporate the new car into their personal bucket lists. Until Nov. 9, participants can grab a template from the Mercedes-Benz website, customize it with the details of one of their biggest dreams, and post it to their Instagram account using #AClassBucketListEntry and @MercedesBenzUSA. Winners will be selected from the posted entries, and the company says it will use the A-Class to make their bucket list wishes come true. As part of the campaign, pro tennis player Sloane Stephens and singer/songwriter Charli XCX will share their personal bucket lists.

Ruiz Strategies

Ruiz Strategies, a certified woman and minority-owned strategic communications firm, has formed a partnership with H Code, a comScore entity that connects advertisers with the US Hispanic audience. As part of the partnership, H Code will serve as Ruiz Strategies’ digital partner for branded content, media execution, and social media influencer marketing. H Code will provide Ruiz Strategies with a turnkey solution for connecting brands with US Hispanics across digital platforms. Ruiz Strategies will leverage its strategic multicultural communications expertise to assist H Code with media relations, content creation, social media strategy and implementation, crisis communications and community outreach.

Burson Cohn & Wolfe has expanded its footprint in Greater China with the opening of a new office in Shenzhen. BCW Shenzhen has a local business license and offers such services as strategic counseling, integrated communications and project execution. The office will be led by Veeco Tang, market leader, and Brenda Zhang, deputy market leader, supported by a team of integrated communications professionals. Tang reports to Qu Hong, market leader, BCW Beijing. The expansion is in response to what the agency says is the growing demand for international communications services from existing and newly signed clients, which include Tencent, OPPO and BGI.