Cookerly is handling the launch of the Mercedes-Benz A-Class Bucket List campaign. In conjunction with the early 2019 debut of the A-Class, a small sedan from the German automaker, Mercedes-Benz is giving people a chance to incorporate the new car into their personal bucket lists. Until Nov. 9, participants can grab a template from the Mercedes-Benz website, customize it with the details of one of their biggest dreams, and post it to their Instagram account using #AClassBucketListEntry and @MercedesBenzUSA. Winners will be selected from the posted entries, and the company says it will use the A-Class to make their bucket list wishes come true. As part of the campaign, pro tennis player Sloane Stephens and singer/songwriter Charli XCX will share their personal bucket lists.
Ruiz Strategies, a certified woman and minority-owned strategic communications firm, has formed a partnership with H Code, a comScore entity that connects advertisers with the US Hispanic audience. As part of the partnership, H Code will serve as Ruiz Strategies’ digital partner for branded content, media execution, and social media influencer marketing. H Code will provide Ruiz Strategies with a turnkey solution for connecting brands with US Hispanics across digital platforms. Ruiz Strategies will leverage its strategic multicultural communications expertise to assist H Code with media relations, content creation, social media strategy and implementation, crisis communications and community outreach.