 Sharon Barclay |
Grayling has hired enterprise tech specialist Sharon Barclay as a senior vice president in the firm’s San Francisco office.
Most recently, Barclay has been principal at Blue Trumpet Group, helping Cisco with its Partner PR program, developing an executive communication program for Juniper, and introduced wireless charging technology to the market.
She has previously held senior positions at MWWPR and MSL, in addition to in-house positions in her native Australia.
Barclay specializes in technology, enterprise software, wireless, and consumer tech, developing and executing campaigns for start-ups, fast-growth, and Fortune 500 companies. She has worked with such clients as HP, Compaq, Motorola, Blackhawk Network and the Wireless Power Consortium.
In her new post, Barclay will become the lead consultant on some of Grayling’s top clients.
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In the dynamic world of modern business, effective communication is a pivotal tool for success across various industries. At Communications Strategy Group (CSG®), our expertise in embracing innovation in communication extends beyond traditional marketing strategies, paving the way for transformative industry-specific solutions.
There are two types of tech PR professionals. Which one are you? And are C-suite executives making that decision for you?
While there’s an impulse to grab reporters’ attention with the newest industry-transforming tech product or service, a back-to-basics approach focused on telling the right stories to the right people is a far more successful way to ensure your technology campaign breaks through the clutter of today’s crowded tech landscape.
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