Burson Cohn & Wolfe has hired Kristen Lisanti as chief culture officer with the task of making the WPP unit the best place to work around the world.
“BCW will be among the first in our industry to hire a global chief culture officer whose sole focus will be to ensure our talent is a priority and that BCW is the best place to work,” said CEO Donna Imperato in a statement.
Lisanti most recently was VP-talent, international at Vision 7, which is part of Blue Focus International, where she updated its performance management approach and launched a diversity, individuality & inclusion initiative across the global network.
At Citizen Relations, Lisanti led teams working on reducing stigma and discrimination around mental health and at Hershey|Cause she handled clients such as First 5 LA, College Access Foundation and Diversity in Philanthropy Project.
Lisanti said now that BCW has established its brand and go-to-market offering, it can begin “the complex work of organically but systematically clarifying and cultivating the strengths of our people, the ways we work together and the purpose that drives our performance.”