 Kristen Lisanti |
Burson Cohn & Wolfe has hired Kristen Lisanti as chief culture officer with the task of making the WPP unit the best place to work around the world.
“BCW will be among the first in our industry to hire a global chief culture officer whose sole focus will be to ensure our talent is a priority and that BCW is the best place to work,” said CEO Donna Imperato in a statement.
Lisanti most recently was VP-talent, international at Vision 7, which is part of Blue Focus International, where she updated its performance management approach and launched a diversity, individuality & inclusion initiative across the global network.
At Citizen Relations, Lisanti led teams working on reducing stigma and discrimination around mental health and at Hershey|Cause she handled clients such as First 5 LA, College Access Foundation and Diversity in Philanthropy Project.
Lisanti said now that BCW has established its brand and go-to-market offering, it can begin “the complex work of organically but systematically clarifying and cultivating the strengths of our people, the ways we work together and the purpose that drives our performance.”
4media group completes its acquisition of Family Features Editorial Syndicate... Illumination PR, which represents lifestyle brands, influencers and celebrities, launches DR Media Group... EAG Advertising and Marketing acquires pay-for-performance firm INK inc. Public Relations. 
LLYC launches Signs of Pride, a campaign that revives the original protest banners of the first Pride marches... The Abu Dhabi Chamber of Commerce and Industry forms the Public Relations and Digital Marketing Working Group... Circle of One Marketing, a Miami-based, minority-owned marketing agency, is named official agency of record for Big Brothers Big Sisters of Miami. 
Vogel Group, a DC-headquartered government affairs and consulting firm, forms a strategic partnership with Montreal-based public affairs firm Boléro Stratégies... Matter Communications launches project-based offerings for B2C companies looking to increase brand awareness and visibility... Tucker/Hall, a Tampa-based PR and public affairs firm, opens a new office in Orlando. 
Why investing in public relations is ultimately about building bridges in a connected world.
Edelman is laying off 330 people (5.3 percent of its workforce) to cope with an anticipated eight percent shortfall in 2024 US revenues, and client demand for one-stop shopping for speciality services.
