 Alissa Heumann |
Berns Communications Group, which is focused on the global retail, fashion, commerce and consumer goods businesses, has launched a new retail consumer practice, which will be led by Alissa Heumann. The news follows BCG’s launch of its retail influencer network this spring. The network brings together a group of well-known, expert voices that retailers, brands and media can consult to better understand the industry, consumer behavior and which commerce strategies are most effective. Heumann was most recently director of public relations at Lord & Taylor and has held communications roles at Lividini & Co. and Victoria Beckham. As senior vice president and director of consumer marketing, Heumann will lead a team focused on fashion and influencer relations.
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APCO Worldwide, Gagen MacDonald, Oxford Analytica and the Boswell Group have formed a partnership that brings together experts in stakeholder engagement, geopolitical risk, public affairs, culture change, leadership development and employee advocacy. The “Stay Curious. Stay Ahead” partnership will focus on helping clients assess their agility across several dimensions. It will also provide a robust set of underlying core attributes and leverage holistic solutions to address gaps in performance. Clients will be provided with a quantitative assessment of their organization’s ability to thrive. Scores will be derived from an organization’s rating in three key dimensions: active leadership, enterprising culture and shared advocacy. “For leaders of organizations and corporations to stay ahead, they need to be insatiably curious and bold,” said APCO Worldwide CEO Brad Staples. “That curiosity—a new brand of agility—can mean the difference between success or failure.”
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PerkettPR has rebranded to Mindfull Marketing + PR. The agency unveiled a new logo, name and website to highlight the scope of integrated marketing services it provides to clients in technology, business, healthcare, consumer and higher education. Christine Perkett remains CEO. Founded in 1998 by Perkett, Mindfull Marketing + PR offers branding services, content marketing, digital media and advertising, SEO, writing services, PR, sales support, social media, training, events and fractional CMO services, It has represented such clients as WebEx, Constant Contact, Juniper Networks, St. Louis Children’s Hospital, Clavis Insight, Northeastern University, Octo Telematics, Life is Good and Quiet Revolution.
DJE Holdings, parent of Edelman and Zeno, launches RUTH as an independent shop named after Ruth Edelman, mental health advocate, wife and longtime business partner of Dan Edelman.
New York City PR firms make up the largest slice of O'Dwyer's 147 firm overall ranking with 33 of 40 in the New York/New Jersey area either calling Manhattan their home or having a presence there.
Subject Matter+Kivvit, which joined forces in May, has rebranded as Avoq, an integrated shop with more than 200 professionals in Washington, New York, Asbury Park (NJ), Miami and Chicago.
While PR pros stationed at in-house comms. teams and those working for agencies share many of the same objectives, they also have markedly different top priorities, according to a recent report.
Edelman is cutting 240 employees or about four percent of its workforce to cope with the cooling down of the PR sector, according to a memo from CEO Richard Edelman.
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