NJF has added the Hamilton Princess & Beach Club in Bermuda and The National WWII Museum in New Orleans to its client roster. The agency will work to drive strategic media coverage for the Hamilton Princess & Beach Club. Known as the “Pink Palace," the property completed a three-year, $100 million renovation in June 2016. Its amenities include Bermuda’s only full-service hotel marina, a collection of world-class contemporary art, a new Prince and Princess Kids Club, and a wide variety of food and beverage offerings. For The National WWII Museum, NJF is charged with generating national media coverage leading up to the 75th anniversary of D-Day on June 6, 2019. The agency will also promote the museum’s lineup of programming and new developments.
BCW Group has been named public relations agency of record for Office Depot, Inc. The agency will help Office Depot tell its transformation story through an integrated communications platform that builds the company’s corporate reputation, positioning and thought leadership. The announcement follows the March 2018 appointment of WPP’s Office Depot Partnership, which includes BCW Group as well as other entities from across WPP, as the brand’s marketing partner. “BCW Group was the perfect choice to join the Partnership because of its talented agency teams, thought leadership, insights, understanding of our business and track record of effective campaigns,” said Office Depot chief marketing and customer officer Jerri DeVard.
Jeff Dezen Public Relations has been chosen as public relations agency of record for North America by Jobe’s Company. “We wanted to team with a seasoned public relations firm that really thinks about communications KPIs as business people,” said Jobe’s Company CEO Chris Allen. Headquartered in Waco, TX, Jobe’s Company specializes in home and garden products such as organic fertilizers, plant spikes, consumer- and commercial-grade landscape fabrics and sun shades.