Abernathy MacGregor is handling the encore performance of legendary guitar Gibson Brands as it plans to emerge from Chapter 11 on Nov. 1.

The Nashville-based company today introduced its new management team led by president/CEO James "JC" Curleigh, who was former president of Levi jeans brand at Levi Strauss.


Curleigh, an owner of Gibson and Epiphone guitars, is joined by chief merchant officer Cesar Gueikian, a performer in several rock and heavy bands and founder of Melody Capital Partners, an alternative asset management with $1.5B in assets under management.

Curleigh said the reemergence from bankruptcy marks "the beginning of a new era for Gibson to build on its proven heritage and iconic status."

As a long-time fan of Gibson guitars, Curleigh said he appreciates the company's "craftsmanship and innovation in musical instruments" that have been "synonymous with shaping the sounds of generations and genres for more than 100 years."

Gibson declared Chapter XI in May burdened by a heavy debt load connected with a disastrous push into home entertainment and headphones.

AbMac's Kate Murray and Dan Scorpio represent Gibson.