Thomas Crampton, who leads Ogilvy Consulting’s market transformation practice in London, will join Edelman in January as digital practice chair in charge of its more than 700 staffers.
As a New York Times and International Herald Tribune reporter for almost 20 years, Crampton worked in New York, DC, Paris, Bangkok and Hong Kong.
At Ogilvy, he also served as managing director of Social@Ogilvy, responsible for a team of 1,500 social media pros in 60 countries.
Prior to the global role, Crampton grew the WPP unit’s Asia-Pacific region from two staffers in Hong Kong to 400-plus people in 23 cities.
Digital generated more than half of Edelman’s growth during the past decade, according to CEO Richard Edelman, with global business lines including community management, digital customer service and influencer engagement and performance marketing.
He expects Crampton’s consulting experience will allow the No. 1 independent firm to “go deeper on the strategy side, extending from communications into helping our clients transform their businesses through digital."
Crampton will continue to be based in London and report to Edelman.