 Thomas Crampton |
Thomas Crampton, who leads Ogilvy Consulting’s market transformation practice in London, will join Edelman in January as digital practice chair in charge of its more than 700 staffers.
As a New York Times and International Herald Tribune reporter for almost 20 years, Crampton worked in New York, DC, Paris, Bangkok and Hong Kong.
At Ogilvy, he also served as managing director of Social@Ogilvy, responsible for a team of 1,500 social media pros in 60 countries.
Prior to the global role, Crampton grew the WPP unit’s Asia-Pacific region from two staffers in Hong Kong to 400-plus people in 23 cities.
Digital generated more than half of Edelman’s growth during the past decade, according to CEO Richard Edelman, with global business lines including community management, digital customer service and influencer engagement and performance marketing.
He expects Crampton’s consulting experience will allow the No. 1 independent firm to “go deeper on the strategy side, extending from communications into helping our clients transform their businesses through digital."
Crampton will continue to be based in London and report to Edelman.
SKDK has Ryan Thompson, who was chief mobilization officer for the Harris for President campaign, to run its new Blizzard TXT, a new peer-to-peer SMS/MMS texting platform.
Eric Petersen, who was senior VP-social strategy & innovation at Weber Shandwick during a seven-year run, has joined Ruder Finn.
Adam Shapiro, who helped develop FGS Global’s digital strategy, has joined Reevemark as its digital head.
Avika Dua, who was digital director for New York governor Kathy Hochul, has joined SKDK as a VP to work on both political and corporate campaigns.
Maxwell Nunes, who was director of paid media for South Bend mayor Pete Buttigieg’s bid for the Democratic presidential nomination, has joined SKDK as executive VP.
