Longtime DKC managing director Diane Briskin has joined Evins Communications, where she’s been named president, a new role at the New York-based branding, marketing communications and PR firm.
Briskin’s official start date was October 15. Louise Evins maintains the CEO title.
Briskin joins Evins from PR giant DKC, where she held the managing director role for more than 16 years and led that agency’s lifestyle and hospitality practice. She was previously vice president of sales and marketing for W Hotels, where she led that hospitality brand’s advertising, PR, sales and revenue management efforts.
Briskin was also sales and marketing director for Hotel Westbury in New York and managed the launch and marketing program for the Hotel Nikko Beverly Hills.
As president, Briskin will lead Evins’ senior management team and will oversee the agency’s day-to-day operations and client services, as well as spearhead future business development and growth. She’ll report to Louise Evins, as well as chairman Mathew Evins.
Evins, which staffs around 30, was founded in 1987.