Tom Cochran, who ran WhiteHouse.gov for President Obama, will join Edelman Oct. 29 as general manager of its digital & integrated marketing team in DC.
During his White House stint, Cochran helped develop the “We the People” petitions platform and ran the State Dept.’s global digital diplomacy effort.
He was the first person hired by Blue State Digital, which helped raise $1.2B online for Obama during his two presidential campaigns.
At Edelman, Cochran is responsible for D&IM’s team of strategy, planning, creative and social media content specialists.
He will report to Lisa Ross, Edelman DC/president.