![]() Tom Cochran |
Tom Cochran, who ran WhiteHouse.gov for President Obama, will join Edelman Oct. 29 as general manager of its digital & integrated marketing team in DC.
During his White House stint, Cochran helped develop the “We the People” petitions platform and ran the State Dept.’s global digital diplomacy effort.
He was the first person hired by Blue State Digital, which helped raise $1.2B online for Obama during his two presidential campaigns.
At Edelman, Cochran is responsible for D&IM’s team of strategy, planning, creative and social media content specialists.
He will report to Lisa Ross, Edelman DC/president.


SKDK has Ryan Thompson, who was chief mobilization officer for the Harris for President campaign, to run its new Blizzard TXT, a new peer-to-peer SMS/MMS texting platform.
Eric Petersen, who was senior VP-social strategy & innovation at Weber Shandwick during a seven-year run, has joined Ruder Finn.
Adam Shapiro, who helped develop FGS Global’s digital strategy, has joined Reevemark as its digital head.
Avika Dua, who was digital director for New York governor Kathy Hochul, has joined SKDK as a VP to work on both political and corporate campaigns.
Maxwell Nunes, who was director of paid media for South Bend mayor Pete Buttigieg’s bid for the Democratic presidential nomination, has joined SKDK as executive VP.



