3rd Coast PR has added V&V Supremo Foods, Inc., a producer of Mexican-style foods. The Chicago-based firm will develop and execute a communication strategy to increase awareness and drive sales of V&V Supremo products in the brand’s core markets. 3rd Coast will work closely with the brand to choose strategic partners that will amplify the conversation surrounding the brand, while also educating general consumers about Mexican cheese and chorizo varieties. “We were impressed by 3rd Coast’s previous work with Sargento and are looking forward to seeing their efforts drive awareness of our brand both locally and nationally,” said V&V Supremo Foods VP of marketing Sarah Odde.
Gaige House + Ryokan
Hawkins International, which opened in Los Angeles in January of this year, has just announced its newest client Andaz Palm Springs. The hotel, set to open in February 2019, joins a portfolio of hospitality clients including Balboa Bay Resort in Newport Beach CA, Gaige House + Ryokan and Kenwood Inn & Spa both located in Sonoma, Sausalito’s Casa Madrona and Crustacean Beverly Hills. For each of its clients, Hawkins will develop an integrated PR campaign with national and local reach.
Child’s Play Communications is now representing Klutz, Kidvelope and Kabook. The firm will be responsible for managing holiday publicity for Klutz’s Maker Lab line of STEM (Science, Technology, Engineering and Mathematics) kits for kids age eight and up. Klutz, a division of Scholastic, is also taking part in the agency’s 2018 Kids & Family Tech Expo. For Kidvelope, a game designed to help kids build connections with family members who live far away, the agency will manage both traditional media and social influencers for holiday visibility. Child’s Play is managing outreach to parenting-focused social influencers promoting Kabook, which allows families to create customized books that not only mention a child by name but also enable parents to download the child’s photo—or even a series of photos—into the stories.
Zapwater Communications has been named public relations agency of record by Ecoco Inc. and Oilixia Skincare. The agency has also been tapped to launch the Winky Lux Chicago pop-up store and experience. For Ecoco Inc. and Oilixia Skincare, Zapwater’s services will include media relations, influencer relations, events and partnerships. Efforts for Winky Lux focus on the store and experience launch. All three accounts will be managed out of the Zapwater Chicago office. Ecoco Inc. is an environmentally conscious beauty brand, Oilixia Skincare is a British-based natural beauty brand and Winky Lux is a luxury cosmetics brand.